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Link Building with 'www' or without it! What about both?

         

izahmad

6:47 pm on May 23, 2005 (gmt 0)

10+ Year Member



I am doing link building for one of my website and was wondering which address is good for link building [widgets.com...] OR [widgets.com?...] What will happen if the link building is done for both addresses? Is there any drawback using both addresses?
Thanks for your time.

PatrickDeese

6:50 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Is there any drawback using both addresses

Absolutely. These are different subdomains - all you are doing is splitting the link popularity of your inbound links - www.example.com and example.com are treated just as differently as mail.example.com would.

The real hazard is that you are likely to end up with both versions of the same site spidered, which will create duplicate content conflicts.

All of my domains 301 redirect example.com to www.example.com

excell

6:53 pm on May 23, 2005 (gmt 0)

10+ Year Member



If you have nonwww & www set up without a re-direct from one to the other they are considered as two domains. If you promote links to both you dilute the potential of one. It could be seen as duplicate content (as it is seen as two domains). It's better to promote one and have it set up for one (secondary) to 301 to the other (main) at the server end.

Adding - PD said it clearer!

izahmad

6:57 pm on May 23, 2005 (gmt 0)

10+ Year Member



How can you do the redirection from non-www to www at the server side? Please keep in mind my web host will not let me do any changes at the server side!
Thanks

buckworks

6:59 pm on May 23, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Pick one version or the other, but don't use both. You'll get more mileage out of your link popularity if you keep it aimed at one URL rather than being split between variants.

I don't think it matters which version you choose; the important thing is to pick one and focus on it. You'll never get 100% consistency, but be as consistent as you can, both for your internal links and for any outside links you cultivate.

The www. vs non-www. variant isn't the only one to watch out for ... also watch out for differences like widgets.com vs. widgets.com/ (note the trailing slash) or widgets.com/index.html vs just widgets.com.

izahmad

7:05 pm on May 23, 2005 (gmt 0)

10+ Year Member



What if my website has some articles and people want to link directly to my articles e.g. [widgets.com...] Will the votes go for [widgets.com?...] or to the article page they are linking to?

buckworks

7:08 pm on May 23, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The page that is actually being linked to will get the biggest "vote", but if your internal navigation system is set up well, the benefit will spill over and flow throughout your site.

PatrickDeese

7:08 pm on May 23, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



if your host won't support htaccess, I would at least make sure that all the internal links are absolute instead of relative, ie:

<a href="http://www.example.com/foo/bar.html>foo bar</a>

instead of

<a href="../foo/bar.html">foo bar</a>

izahmad

7:14 pm on May 23, 2005 (gmt 0)

10+ Year Member



I heard a lot about internal linking benefits the home page also...What if you have the top banner which is on each page and the banner has a link to home page..Is it enough? as there is a link on each page to home page...

mrhazelj

9:26 pm on May 23, 2005 (gmt 0)

10+ Year Member



yeah i just read about this yesterday also. my site in G is indexed as [mysite.com...] with a cache of april 22. Also a current version that is [mysite.com...] that is cached by G as of yesterday. also, i had to change my internal links to my homepage from index.htm to [mysite.com...] hopefully this will str8tn things out. had to do the .htaccess thing too.

izahmad

9:58 pm on May 23, 2005 (gmt 0)

10+ Year Member



I already have many links coming to both URLs, will the redirection in .htaccess file gonna take care of this duplication? Because its really hard to email all the webmasters to change my link...any suggestions
Thanks

buckworks

10:45 pm on May 23, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



You won't lose whatever credit you're getting from existing links that point to the "not preferred" URL, so contacting other webmasters to update existing links is not something you need to panic about. It would be good to do, but other things come first.

1. Set up the 301 redirect in .htaccess to make your site resolve to the preferred version of your URLs. Your host should do this for you if you don't have enough access to do it yourself.

2. Make sure every link within your own control is consistent about pointing to your preferred version.

3. Make sure all future link requests highlight your preferred version, provide code snippets for your preferred version, etc.

4. Finally, as time permits, contact other webmasters to make a gracious request that they update their links to you. Tell them the exact page on their site where they're linking to you; don't make them hunt for it. You'll get more co-operation if you make things as easy as possible for others to do what you want. Some will update your link and some won't. Ask once, but don't worry about chasing anyone; your energy is better invested in new link development.

shafaki

12:44 am on May 24, 2005 (gmt 0)

10+ Year Member



Can this be done using cpanel. There is a "redirect" seciton in it which enables you to make "perminant" or "temporary" redirects. Is this the same as 301 redirect, or this is something different?

By the way, I just have a hunch that www.example.com might be better than example.com. Look how the major search engines do for their own domains (they use the www version, always), it seems better. But again it's only a hunch, I have not data to support it's more effective.

PatrickDeese

12:49 am on May 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> By the way, I just have a hunch that www.example.com might be better than example.com

It isn't "better". Back in the early days the WWW subdomain was necessary because the web was just another protocol - and lots of domains had subdomains like ftp.example.com, archie.example.com etc.

However, the world wide web has become "the internet" and most sites no longer distinguish between www and non-www.

mblair

1:00 am on May 24, 2005 (gmt 0)

10+ Year Member



Patrick,
What do you think when looking towards the future -- just as gopherspace replaced by replaced by the world wide web, what if a new technology comes along and, more for marketing reasons than technical ones (because I know it could reside on its own port) takes the world by storm and needs its own prefix to differentiate it. In this case, it seems that it could lead to less confusion to retain the www as it has become so commonly accepted and is perhaps part of our zeitgeist.

PatrickDeese

1:07 am on May 24, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well there very well may no domain names by the time autonomous AI agents make our sales pitches for us.

mblair

1:20 am on May 24, 2005 (gmt 0)

10+ Year Member



Great idea! You need to be careful with that one -- sounds like something that could find itself with a patent slapped on it and sitting at Google Labs. ;-)

Eventually, I suppose it will all be robots searching robots and autoclicking through robotically generated ads and to generated content.

I guess as long as they still send us AdSense checks ;-)

Sorry for the aside :-)

But seriously, this is a very good question this thread -- once a culture gets stuck on something it is hard to adjust the mindset regardless of the technical matters until the next big thing comes along. The "www" prefix seems to have gotten there and it will be hard for peopel to shake it regardless of the merits. I think many are just going to type it in anyway so we might as well roll with it and maintain it as the primary (redirecting the non-www as you previously suggested)

Point well taken that it is hard to prepare for the ramifications of the potential scope of that next big thing. :-)