advertising network

some technical questions

[wheel]

I'm just starting to create a niche advertising network - a program where folks in an industry - or closely related industry - share ad space on their sites. (for example, mortgage brokers might advertise real estate agents, and vice versa).

I've got two questions on the design I'd welcome feedback on:
- Should I make these run of site ads, or home page only?
- What's the best/fairest way to calculate how much weight someone brings to the network? Can't have equal adspace given to a pr 10 with 10,000 pages. I know similiar networks have used page rank X pages indexed, not sure that's the best way - particularly if I do home page only vs. ROS ads.

[awall19]

>- Should I make these run of site ads, or home page only?

I would say neither.

>- What's the best/fairest way to calculate how much weight someone brings to the network?

have you reviewed link vault or digital point coop to see how they do it? take their best ideas and make them better.