Benchmarking a Site 's Popularity Using Alexa

[dakman]

Even though Alexa as we know isn't accurate and only good to find out the general popularity of a site, has anyone come up with a formula or scale to make alexa ratings work for them when analyzing a site's popularity/unique users?

eg. 3 month avg Alexa rank of 20,000k is proportional to 1,000 unique users a day on avg...?

What metrics/formula could I use with Alexa's rankings to come up with a somewhat accurate # of uniques/pageviews/etc for a site?

[neuron]

On the Alexa site you can examine the traffic data for the top 500 sites, and get a metric from there, however, that won't help you much above that figure. Also, on the Alexa site, they state that you can't really trust the figures for sites above the 100,000 mark as the data is not statistically sufficient.

[photonstudios]

I have a site and it has 80,000 alexa ranking and I'm getting around 6,000 visitors a day.

I also have a site that is getting 20,000 visitors a day and its alexa ranking is 30,000 at the moment.

[FourDegreez]

I have a site ranked in the low 40k's that gets 11k uniques per day, if that helps.

[HughMungus]

Hm. I wonder if it's time for a "post your daily pageviews + alexa ranking here" thread.

p.s. One of my sites does 5,000 uniques/day and is at 47,000 something something.

[MovingOnUp]

I've found the "Reach per million users" to be a much more accurate indication of the number of unique visitors. The "Traffic Rank" also takes into consideration the number of page views per visitor, so sites with a high number of page views get a boost there.

[Visit Thailand]

Some sites may soon see a change in Alexa rankings because Norton Anti Virus part of NIS now picks up Alexa as spyware so am sure a lot of people may well be removing it.

[incrediBILL]

I also have an Alexa rank of 30K and traffic ranged from 15-20K visitors per day

[dakman]

I have a site with 15 k Alexa rating(3 month), how many unique users do they think that would be?

Thanks for your help guys...

[otc_cmnn]

I have a site rated 19k which only gets about 7000 uniques a day.

another rated 65000 which gets 5000 uniques per day.

another rated 89000 which gets 5000 uniques a day.

Sounds pretty all over the board.

[Adam_T]

dakman, can you not get access to any log analysing software such as AWStats?

that would make it far easier and accurate