I have two sites one of which is hevaily involved in PPC (100s of landing pages for different kwds, $1000s spent per month); and the other one's participation is a little lighter. Neither one of them have ever been optimized, submitted to anything, and one even has a dupe contents of another site (as I thought it would never be in SERPS, so that it wouldn't matter). I separated PPC sites from ones that I tried to SEO long time ago (on purpose, because I didn't know how to properly do the tracking, and I wanted to keep the sales differentiated).
I come to find out that they both have quite a few backlinks (the 2nd one less then the first one), PR 5 and 3 respectively, and most amazingly they are both listed in dmoz (and I don't even want to start with what I had to go through when I wanted to list my "real" site there).
Most backlinks are to landing pages that are not accessible any other way than via PPC.
Anybody has a similar experience to share?