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Is Hiding Your Links Page a Good Idea?

Maximizing Your Ranking Power

         

martinibuster

7:23 am on Jul 29, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I hate links-page links on my own websites. Unless you control a vast network of sites, it's like bad tasting medicine: Something you have to do.

So we hide the link. And worse. Sometimes we bury the link to the Links Page in the about us page!

Is this a good practice?

Is there a better way of doing this?

<edited for clarity>

[edited by: martinibuster at 7:29 pm (utc) on July 29, 2004]

sem4u

7:30 am on Jul 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are these links to your own sites or ones not owned by you?

Why are the links on the About Us page? Surely they would be better in a 'resources' section?

You do know that hiding links is against the Google guidelines? I wouldn't risk it myself as I doubt it would pass a hand inspection.

nuevojefe

7:36 am on Jul 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe MB is referring to the links on his sites pointing to the "links directory" or links page.

Basically he wants the sites to appear as if they do not have a links directory.

sem4u

7:38 am on Jul 29, 2004 (gmt 0)

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I see now. That makes more sense. It is early here :)

martinibuster

7:43 am on Jul 29, 2004 (gmt 0)

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I'm building a website right now (when am I not?), and I just slapped the link to the Links Page front and center. It's at the top of the page in big letters (in a gif).

Is this a Mistake?

Or will this help my quest for Link Popularity?

I'm interested in your opinions.

graywolf

3:05 pm on Jul 29, 2004 (gmt 0)

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I put a link to the links directory section mixed in with the main navigation so it looks normal. On the bottom of ALL the pages I put text links to EVERY page INCLUDING EVERY individual link subdirectory page. This helps mesh the site and distribute PR onto the links pages. I will organize them into columns or rows so it looks pretty. Sometimes if it looks too spammy I'll make the page really loooooooong so it's way down below the fold.

King of Bling

5:27 pm on Jul 29, 2004 (gmt 0)

10+ Year Member



Here is another way to approach it...

At the end of an article, place a header "Additional <insert keyword> Resources" or "For More <insert keyword> Information" etc, and place relevant links below. Works for all parties involved. Plus, there's no dreaded 'links' page.

Whaddya think?

KOB

pageoneresults

5:37 pm on Jul 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Is Hiding Your Links Page a Good Idea?

In reference to the title of this topic, yes, it might be a good idea. ;)

That term Links Page just seems to have a negative connotation these days.

I think it all depends on what your links page looks like.

I'm sure you've read the various topics here concerning what to name those pages. Links is definitely not an option.

Maybe a resources section as suggested above by King of Bling (great username!). If the pages look like links pages then they really serve no purpose to the visitor, do they? If they look like a carefully thought out list of resources with descriptives and image branding, then what is wrong with promoting them?

The larger the site, the more opportunities you have to link into your resources section. There are many times I find myself linking (off site) to a resource from within a page discussing relative content. Or, I might even link directly to my resources section with a named anchor. This keeps the visitor on site and gives them a short descriptive of the resource. They can then click the outbound link from there or use their back button and continue where they left off.

martinibuster

7:35 pm on Jul 29, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



King of Bling makes an interesting contribution:
Hide your links page in plain sight! (slaps forehead)

That's a doubly great idea if you don't want to be pestered by people seeking reciprocal links.

Encouraging Link Requests to Feed Growth
OTOH, I want people to be able to request a reciprocal link. I'm always looking to grow.

By not having an obvious place for links, could I inadvertantly be stunting my website's growth?

sean

1:14 pm on Jul 30, 2004 (gmt 0)

10+ Year Member



Depends, are you targeting more beginning webmasters or more advanced webmasters?

martinibuster

2:58 pm on Jul 30, 2004 (gmt 0)

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Depends, are you targeting more beginning webmasters or more advanced webmasters?

Beginning webmasters. I generally dislike dealing with more advanced webmasters.

Crush

10:45 pm on Jul 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hide it down the bottom of the index page to get page rank. If anyone clicks on it they would be "what the ^*&)(U is that"

nativenewyorker

3:43 am on Jul 31, 2004 (gmt 0)

10+ Year Member



martinibuster said:
Beginning webmasters. I generally dislike dealing with more advanced webmasters.

Is your preference for dealing with newbies because you want to avoid passing PR to more formidable competitors?

martinibuster

3:51 am on Jul 31, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



because you want to avoid passing PR to more formidable competitors?

Why do you ask?

Tell me why you ask, and I will give you the answer.

Teshka

5:17 am on Jul 31, 2004 (gmt 0)

10+ Year Member



I've seen people who just put the links page link on the site map. As long as it ends up having enough pagerank to attract link partners, I doubt most people will care if a link is on the front page.

If you're looking for people to find you and contact you for link exchanges, I find making the title of your links page(s) "Keywords -- Submit URL/Add Link" a lot more effective. Then people looking for link exchanges will land right on your links page in the search engines.

nativenewyorker

5:30 am on Jul 31, 2004 (gmt 0)

10+ Year Member



This is a forum. I'm here to learn from others as well as share my experiences.

My thought is that in general, inexperienced webmasters will have sites with lower PR and less to offer in turns of both link popularity and also direct referrals. More advanced webmasters will tend to have sites with higher PR, offering both higher link popularity benefits and direct referral traffic. The only reason I can see for preferring the former is that you do not want lots of other high PR sites to compete against.

blaze

5:32 am on Jul 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think martinibuster is getting too funny for our own good!

martinibuster

6:12 am on Jul 31, 2004 (gmt 0)

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My thought is that in general, inexperienced webmasters will have sites with lower PR...

nativenewyorker,
It's actually the exact opposite.
  • I find that less experienced webmasters often link out to other websites just for the sake of their visitors
  • and a reciprocal link is not a consideration
  • Other inexperienced webmasters just happen to have websites that have received inbounds because of how good they are- and their link pages aren't overpopulated.

Experienced webmasters can be inconsiderate to their link partners

  • They play link hoarding games with their outbounds
  • They pack too many links into their link pages
  • Will turn up their noses on a brand new links page that is currently white barred but in a month will become a PR 5 (experienced webmasters can be quite dumb- their loss)
  • They try to barter and cherry pick

No thanks. Give me a jolly mom and pop webmaster everytime. Experienced webmasters are a pain in the neck. ;)

willybfriendly

5:27 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No thanks. Give me a jolly mom and pop webmaster everytime. Experienced webmasters are a pain in the neck

Yes, but even worse are the semi-experienced webmasters that think they know all about linking, wouldn't you agree?

I like your reasoning though :)

WBF

nuevojefe

7:03 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MB,

How do you anticipate these mom and pop types finding this particular site?

How would they know that you're willing to do reciprocal link exchanges (first quest. may answer this)?

I find that many amateur webmasters who are interested in the traffic as you said will be very problematic if they can't see a link on your homepage to the link page or the link directory main page.

percentages

7:17 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>No thanks. Give me a jolly mom and pop webmaster every time. Experienced webmasters are a pain in the neck.

LMAO! MB that is the kind of statement I would expect from a bottom feeder!

I'll take one good link from a 1st class site (and webmaster) in preference to 100 links from Mom & Pop sites.

Quality, not quantity, is what counts. Quality usually means uni-direction from highly respected sites.

Getting a link from the BBC or CNN is very difficult, getting 1,000 links from nonsense Mom & Pop sites is easy.....I have a script that does it!

I want the link from the BBC, CNN or the like, they make a huge difference. In the meantime I can play getting links from nonsense Mom and Pop sites on my own!

The quality of the site in question is what actually counts, if you produce a good one then you have a chance of getting good quality uni-directional links.....and that is where the gold is!

Powdork

7:29 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The King of Bling has it IMO. The sites I have been developing recently don't have a link directory. At the bottom of the category is "Want more info on photography?" or "We can't possibly have it all, check out these Travel Resources." or "To cross check the validity of the information above I visited these sites."
Increasingly however, I am putting on topic links directly on the content page as much as possible. Your PR is not as important as what you do with it, and giving it away beveloently seems to help lately. When you put them on your content pages they are more likely to be the type of links which your users would enjoy, and that only helps to make your site more valuable. Here is my favorite recent link to my competition (paraphrased, of course).
"We awoke this morning and decided to hike BillyBob Peak. Having never been before I checked with mycompetition.com and got the low down on parking and potential routes to the summit." Sure, it will help his site, but the information helped me and I'm betting it will help my users too. Plus I now show up when people search for mycompetition.com.:)

Bold denotes anchor text.

martinibuster

7:39 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Well percentages,
You're making two assumptions that undermine your statement.

1- That a mom & pop website is inferior
2- That BBC & CNN links are superior

A mom & pop Yahoo store product reseller can outrank the pants off of many larger corporate sites. A mom & pop website can be heavily on topic, and have relatively few websites sharing the pr on their links page.

A mom & pop may actually give you a great quality one-way link without asking for a recip, just because they like your website.

CNN Link? Excuse me bartender, I'll have what percentages is drinking
What's so great about a CNN.com link? Most of their archived pages are PR 2 [cnn.com] or 3, and those are shared with at least 150 off-topic links to the rest of the site. Bleah!

The same can be said about the BBC links [bbc.co.uk]. Bleah!

Bad examples percentages. Are you making this up off the top of your head or are you seriously talking from experience? It doesn't add up with reality.

percentages

8:17 am on Aug 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>CNN Link? Excuse me bartender, I'll have what percentages is drinking

Good move, but, I never drink Martini's :)

>1- That a mom & pop website is inferior
>2- That a mom & pop website have lower quality.

My point was this. How does any SE know the difference between a Mom & Pop site and an artificially created site that looks like a Mom & Pop site?

While some may chase the Mom & Pop sites for links, others will not need to chase the artificially created Mom & Pop sites generated for the sole purpose of providing links;)

martinibuster

8:48 pm on Aug 1, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



My point was this. How does any SE know the difference between a Mom & Pop site and an artificially created site that looks like a Mom & Pop site...

  • Well, with great respect, no. That was not your point. Your point was: "Quality, not quantity, is what counts."

  • After I addressed your original point, you are now changing the argument to something else. Yet I think you may still be misunderstanding my post.

A search engine doesn't have to make a distinction. I never said a search engine has to make a distinction.

I am looking at the specific qualities (cited above) of a good number of mom & pops that make them attractive link partners.

Some of these people aren't even optimized beyond their company name, so you're not going to find them by searching for "related keyword phrases."

Bringing it back on topic,
I'm not sure a mom & pop is going to care if the link to my links page (or whatever you choose to call it) is immediately apparent. In my experience, they're happy someone found them and wants to exchange links.

[edited by: martinibuster at 9:39 pm (utc) on Aug. 1, 2004]

Webdetective

8:59 pm on Aug 1, 2004 (gmt 0)

10+ Year Member



How about naming the link text "Link partners?" I put the link on the bottom of my homepages where few people notice it. Also, many link partners require you have a link on your homepage to the individual links page.

I have been attracting too many questionable link partners, so I tried removing my "Add your Link" link from my links pages, thus forcing them to go to my email link and ask me for a link exchange instead of posting their link themselves. This way I could weed out the undesirable link partners. I wonder if this is a good strategy. Most webmasters it seems choose to ignore posting rules that I had clearly spelled out on my "Add your Link" page.

A few off-topic links are ok, but I don't think ending up with hundreds of Widget links is going to help me much.
Fred

[edited by: martinibuster at 12:54 pm (utc) on Aug. 2, 2004]
[edit reason] edited for specifics [/edit]

nuevojefe

7:43 pm on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In support of MB's statements and Mom & Pops, they usually have natural PR (no bought links or massive recip campaigns), and low/no optimization. It's attractive because they usually don't become bad neighbors (penalized sites).

Also, many of them are not over opt. and are not spammy so they often get dmoz listings which perhaps could make a link from them more valuable in G's eyes.

tolachi

7:42 am on Aug 3, 2004 (gmt 0)

10+ Year Member



I have to say I think KOB's solution is brilliant. I need to go back and ask for recips for those more info links at the bottom of my articles. Plus it encourages creating good content which will get you even more natural links.

My solution is to build a directory style site that is completely separate from the domain you are getting links for. I've got a feeling you're not going to like that idea, but I have had success with it. The downside is that you have to spend time getting links for your directory so that it has adequate pr to entice recips. The good news is that it looks like a non-commercial site and should be easier to get one way links for just by asking.

martinibuster, long past due, but congratulations on having your own forum

nuevojefe

2:54 am on Aug 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tolachi,

Come get railed by SteveB with me at [webmasterworld.com...] for that last statement ;-)

synergy

8:44 pm on Aug 6, 2004 (gmt 0)

10+ Year Member



I hide my links directory behind the text "All rights reserved" in the copyright at the bottom of each page. The link is formatted with css to look like regular text, and gets the benefit of being linked to from every page in the site.

It may not be the most ethical way of linking to my directory, but most webmasters are looking at nothing but PR anyways.

Am I ashamed of my directory? Not at all. I just don't think it fits into the site well, so I feel the need to hide it. I have plenty of outgoing links to REAL related resources within my content.

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