Forum Moderators: martinibuster
For a new site that I just put on a month ago I'm starting to promote the linking, thinking in different strategies I had put some text into my 'Add a Link' page indicating that I'm open to discusse deep linking in a good manner. I haven't seen this approach too much in the different link pages that I have been visiting (filling up forms, etc), so I was wondering if this will be really a good aproach or not.
What do you think about deep linking strategies? are those good? or the complication is too much for the results..
Thanks,
CS.
The reason I like the idea is, that it gives you the opportunity to have more then one page with a good PR (if you develop your deep linking strategy with care), giving you the chance to optimize for more keywords. Instead of having an index page with the PR of 6 and then all the rest of the pages lower, you might achieve a PR of 6 for more pages. In my view this might be more valuable then a PR of 7 for just the index page (depending on the competition on your chosen marked), but that just my thoughts, maybe others think differently
If another site wants to deep link because it makes sense for their content, welcome that, because traffic from such links is often better targeted than average.
Think of links as PATHS for the spiders. If spiders only crawl two links away from the entrance, then deeper pages are not being adequately crawled.
The problem is that deep linking spreads out the PR you receive... instead of concentrating it on your index page.
bufferzone has a good idea. Home page PR is not as important as ranking well across all pages of your website. Home page PR is in many ways a waste of a link, in my opinion.
What do you think about deep linking strategies? are those good? or the complication is too much for the results..
the argument is similar and shares many issues with:
is it better to build multiple sites each selling a single product or a single site selling all the products?
and the answer is similar as well. when you build multiple sites you get links to multiple product home pages. for a single site selling multiple products then you should have incoming links to multiple internal pages for those same products in order to benefit from the same effect of having multiple sites.
Great topic! Any thoughts on the best way to request deep links?
When requesting links, include a link to a page in which you have explained different ways to link to you. Include in this page many text links linking to different pages (different anchor text also), a couple of banners, etc. Make sure to include the HTML code in a form field, so they can simply copy it and paste it on their site.
This way, you'll get all kinds of varied links, and they look "natural".
Based on my practices of providing outbound links, rarely will I link directly to a home page of a site unless specifically requested. Even then, I have to take into consideration my visitors. I don't want to send my visitors somewhere and have them 2, 3 or 4 clicks away from where they should actually be.
I will typically try to request deep links to root level pages of sub-directories without the index.asp extension and with the trailing forward slash...
www.example.com/sub/
This allows me to focus on each category within the site. And yes, it is a great way to manage PageRank in Google's case.
Great topic! Any thoughts on the best way to request deep links?
Give people the complete HTML code. As long as you don't go overboard with styles/bold/italics or some other formating, most people will just copy and paste. Webmasters are just as lazy as everybody else.
Exactly. I was scanning the post to see if someone added that already.
It has a catch though too. If you do this many times you'll have someone saying "hey, i can get 100 links... I can beat that guy", only to have him realize 3 months later why you're doing so well. Now he is vested. Now he'll probably try to keep going.
Overall, it's a good strategy other than losing the intimidation factor if you've got a ton of links.
I'm getting into a situation like this where I have quite a few natural deep links to my internal pages. We're doing some extra work to ensure that those pages remain at the current url. That's what made the most sense on this site.
rmjvol
When requesting links, include a link to a page in which you have explained different ways to link to you. Include in this page many text links linking to different pages (different anchor text also), a couple of banners, etc. Make sure to include the HTML code in a form field, so they can simply copy it and paste it on their site.This way, you'll get all kinds of varied links, and they look "natural".
If you have links on every page to your home page, a standard site nav menu, then some of that incoming PR will be passed on to the home page, and some to other pages that will in turn pass some PR on to the homepage, so your PR is simply being distributed accross a wider semantic topology, provided you use appropiate link text to map to those deep pages that are also optimized for similar terms.
The way I do it is on the home page I will have major keyword links to optimized pages, not on the menu, to pages that have lots of links to other optimized pages on the site. I'll then write 2 or 3 variations of the anchor text and the description. Let's say I did 3. Then for each of these 3, I will link 2 of them to the deep page and 1 to the home page. Now I have 9 available links for that one inner page, but 3 of those nine I direct to the home page, where there is also a link to that inner page using the exact same anchor text (if not a wee bit more). If I have 8 main inner pages I want to deliver these to, I create a set of nine links to each and I have 72 possible link options, of which 48 will point at 8 different inner page, and 24 will point to the home page, a ratio of 1/3 to the home page. I can change this ratio by creating more or less pages for the inner pages.
Later, the ratio or even presence of these terms can be modified to meet the needs of the site. If a page maxes out, and you need to concentrate on other terms then you can lean your database in that direction, or you can add more if you see weaknesses in areas. By only posting 2 or 3 samples at a time it makes it easier to steer the site when leaned.
It is possible that deep-linking creates a cross-lateral bracing effect, a reinforcement on the topological hill, an affirmation of your semantic presence.
A tree, skinny and tall, stands like a spike on the side of a hill. Our tree is a single keyterm, but it is not recognized as being part of the hill because it only has a single topological point of presence. That point is so disjoint from those around it that it must be a tree, for hilltops are somewhat rounded, and though sometimes spikey, they always have points on at least some sides of them that have topologically related coordinates.
Every keyterm has topologically related others, its neighbors on the semantic landscape. By emulating that topology, by registering coodinate hits, with links, across the breadth of the hilltop, you contribute components to the hilltop, becoming part of the hilltop.
So, a tree would be a site with links of only a single variety pointing only at their home page, and a site becomes part of the hill that incorporates a broad set of semantically varying coordinate links deep into the topological landscape. So, not only is it important to get deep links, but you can get more bang for your buck if you use a variety of keyterms.
A lot of work to do now! ..
Thanks!
