Changing Domain Name

How will it affect link popularity

[Jack_Frost]

We have a site that bounces between a PR5 and PR6. and has about 250 inbound links showing in Google. Unfortunately, we now don't like the domain name. It's basically, www.company-adjective-name.com and we want to switch to www.company-name.com which is our new published domain name. Almost all of our inbound links go to www.company-adjective-name.com.

Currently the www.company-name.com url is redirected to www.company-adjective-name.com. If I reverse these, will I lose all of my link pop or will it transfer over from the new re-direct? Would ODP listings affected by this move?

Thanks

[fom2001uk]

I think it might depend how you use the new domain. Are you setting up a permanent 301 redirect for this new domain to point to the old one, or vice versa?

I'm not entirely sure what's best in terms of helping your rankings. Just make sure to avoid the duplicate content penalty (mirror sites).

[Jack_Frost]

Right now we have www.company-name.com forwarding in the form of a 301 re-direct to www.company-adjective-name.com. I want to switch them and have www.company-adjective-name.com be the 301 re-direct.

I think that I may have answered my own question. One of my clients set their re-direct up the wrong way and I have been building all of their link pop to the site that forwards. It has held nice rankings for over a year. Consequently, I think the link pop transfers.

I'd sure feel better if a few peopel confirmed this though.

[fom2001uk]

I think it does transfer but like you, I'd like to hear from a few others.

I've got a similar situation coming up with one of my clients and it would be good to get this clarified before I do any links work.

[trillianjedi]

I think the link pop transfers. I'd sure feel better if a few people confirmed this though.

Confirmed.

TJ

[fom2001uk]

Does anyone know if you have to do seperate 301 redirects for internal pages (that are already listed in the SERPs), or will one redirect handle everything?

[Jon_King]

If the majority of the links point to the home page, no problem just switch the 301's. Put a 301 redirect from the old site to the desired site but, leave the old site in place for about 90 days and it should work as you intend.

[Jon_King]

fom2001uk,

Typically the server redirect is for the default home page. Others may be added but hosting companies can give you some guff about creating 301's for specific pages, push for it if they are good PR otherwise concentrate on the home page...