Going Beyond Regular Links

[netsnets]

I recently exchanged links with a site, but instead of just sticking our links on each others links page, we did something different. Clicking my link on his links page takes you to different page on his site. That page then links to my index page with my specified anchor text, and also 5 or 6 different directories on my site which I get a lot of traffic to. In return, he has a similar page on my site with 5-6 links back into him. Is this type of thing beneficial? Is there any reason not to do this?

[grandpa]

There might be some benefit, especially if the two sites share related content. But my first thought is what about the users? It's an extra click, is it worth it?

I've done something similar with web rings. I have a landing page for most of them, which then redirects traffic from the various rings to the pages on my site. This was done for 2 reasons:

1) It's easier to track any traffic coming from all the different rings.
2) I really don't want a bunch of web ring graphics splashed all over my site.

OK, so maybe the similarity ends with the fact that I've created a special page for a particular reason :) I think if you have added any value then it's a good thing. Still, I wouldn't want to do this for every link partner.

[Power358]

This is a good tactic to start using. You will see an end to the big link directories on everyone's sites soon.

Links are for human eyes. Links are for traffic from people seeing them and clicking them.

You can get much more traffic from a good link partnership than the search engines combined, so linking on your high traffic pages with very good partners is the way to go.

Put your less desireable partners in the directory.

Jack Humphrey