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buying links

Can this have negative effects? And I'm not talking about ranking

         

KevinC

5:04 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



Without getting into the usual ranking and ethical debates that goes with buying links I wanted to know something.

If you run a consumer oriented website(ie. E-com) can buying links have a negative effect? I mean if I was looking to purchase from an E-com site but noticed that they had purchased a bunch of non-relevant links to help their rankings I think I would be put off. It looks pretty spammy.

I know the chances of the average consumer checking backlinks or even understanding what back links are, is pretty far fetched.

But do you worry about it or just say who cares as long as your ranking well?

dirkz

9:22 pm on Nov 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Who cares. End users won't ever check backlinks, will they?

layer8

10:00 pm on Nov 13, 2003 (gmt 0)

10+ Year Member



There is some firms that sell 'tightly themed' links, they use robots to identify potential link partners.

These are generally good things, no bad impact - I would steer clear of sites/links that have spammy link campaigns.

johannamck

3:29 pm on Nov 14, 2003 (gmt 0)

10+ Year Member



I have a related question. Are there any directories left where you pay to be listed, that help you get spidered/listed in Google quickly?

AFAIK -

The Yahoo directory doesn't use direct links
The Looksmart directory doesn't use direct links
I tried Information Outpost but haven't heard back from them yet, nor am I listed.
Goguides.org seems to be pay-only now (?); also, the category in question has PR0

Background -

I designed a site that absolutely HAS to be spidered asap. (think: shopping site/holiday season). It's brand new and doesn't show PR yet on the toolbar so it's hard getting people to link to me.

I managed to get a few sites into Google quickly earlier this year with just a few links from PR4 sites, but that doesn't seem to work now.

Any suggestions?

airpal

3:37 pm on Nov 14, 2003 (gmt 0)

10+ Year Member



Kevin, for the most part, you don't worry about it. The one thing you do worry about is your competitors crying "wolf, wolf!" as you quickly rise above them in the SERPS. At that point, you just have to pray google takes forever to reach the spam report for your site. I recommend asking the website owner to modify your text link so that it will have a small banner right above it (with a javascript link so the banner link doesn't get spidered/take pagerank), and a text note by the website owner stating they would not be able to afford hosting costs without these advertisers. After that, you have to pray that if/when somebody from Google checks out the page for the spam report, they are either sympathetic to the website owner putting up ads (who can't afford his hosting) or just thinks that they are banner ads and doesn't penalize your ad by not having PR passing to your page.

I'm sure there are many others who can add to these strategies, and give you more information about how to avoid being penalized when buying a text link.

KevinC

8:23 pm on Nov 14, 2003 (gmt 0)

10+ Year Member



ya know I'm not worried about google penalizing a site for buying links - cause well google sells text links themselves(adwords) - I know there is a whole debate about whats advertising and whats buying PR.

Either way google rarely if ever spot penalizes websites - they prefer to modify their algo to catch many spammers at once.

I was just curious if anybody thought it would actually be a concern. I suppose I'm just being a little paranoid. I really only like theme related links myself, so I don't really buy links unless I think I can some good traffic from it also.

Storyteller

10:21 pm on Nov 14, 2003 (gmt 0)

10+ Year Member



airpal, I'd like to see (or even hear about) any evidence that Google penalizes for buying PR.

I personally think your advice can do more harm than good. Putting links under "Sponsors", or something like this, just openly manifests the fact that these are sold, and both parties are into PR deals.

On the contrary, an "ordinary" keyword-rich link can easily be a result of normal link exchange or favor to a friend. Penalizing this kind of thing would be ridiculous, and I don't think Google would go that far (yet).

airpal

11:18 pm on Nov 14, 2003 (gmt 0)

10+ Year Member



Storyteller, this forum is jampacked with horror stories from users who claim google has crushed their ranking gained from high PR sites with the "backlinks but no PR passed" effect. Search around and you'll see what I mean.

Also, you mention a phenomenal idea, simple as it may be. Embedding a text link in the context of regular site context should surely not be penalized. However, an ordinary keyword-rich link for a pill/gambling/adult related keyword would not usually appear in most regular sites' copy. If the text link is located at the bottom of a page with about 10 other totally off-topic keywords, I have a feeling this is a recipe for losing (which is why I mention the "sponsors pay for my hosting" plea).

I'd like your input on those specific circumstances, as you probably have more experience in these situations.

Storyteller

12:49 pm on Nov 15, 2003 (gmt 0)

10+ Year Member



airpal, making a page not pass PR can't be taken as penalty to the buyer. They'll just move on to another high PR site. It is selling that is penalized, not buying.

Moreover, as far as the risks go, I've been dealing PR from several PR7 - PR8 sites for months, and I've yet to come across a single problem. One of the seller sites has those links all over the place on about every page, so they're basically the first thing on a page one would notice. Still, it works just fine.

I agree that a keyword-rich link that is clearly out of site's context is going to look suspicious, but that's about it. I bet a lot of webmasters will just link to what their friends asked them and not care about it much, effectively ending up in the same category as PR sellers. Penalizing purely based on this suspiction will create way more problems than it can ever solve.

nakulgoyal

8:05 pm on Nov 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, there are a lot of nice stories / ideas on this page. Now I know what people do to TRY to fool Google.

But do we all think Google is an idiot and there engineers are not watching forums like these to see what people are discussing?

I don't say they are. They may be or may not be.

I say that we should do fair job and everything tends to be fine.

jdancing

3:00 am on Nov 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The main thing is stay away from a network of sites that are crosslinked and all selling links. It is best to buy directly from the webmaster.

panic

3:01 am on Nov 21, 2003 (gmt 0)

10+ Year Member



Your best bet is to pay the admin for a link... link farms (link exchanges) are nothing but trouble.

-p