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How to accurately estimate potential clicks?

none of the tools I use actually work...

     

meybaud35mm

4:08 pm on Jan 11, 2007 (gmt 0)

5+ Year Member



I am at a loss. I have to use so many different tools to get small results to place in reports and estimated traffic. I used to use the google traffic estimator to estimate the amount of clicks a campaign could have the potential to yield.

I begin to notice that I was being provided very low-ball numbers and weren't very useful to clients or myself. A client doesn't want to see that they will get 1 click a day with an open budget for the key phrase "it services" or "it firm". This would be discouraging in any case.

So... I figured I could provide google's estimate and my own on a 1 out of 30 scale (arbitrary number - but would be at a rough 3% CTR). So... if a keyword has been recorded for 60 searches, I would estimate to a client that they would receive 2 clicks.

The problem with using Google is that they dont provide the actual search volume of a keyword - just a graph.

Yahoo! does provide an actual numeric value for the search volume of a keyword. The problem is importing the numbers - at the moment I am stuck hand entering the search volume for each keyword (hundreds of keywords).

I recently purchased KeywordTracker (not impressed) - lame tech support - not intuitive and uglier than hell. Every time I rename a project it dumps my keyword basket - apparently you cannot change the names of projects. Overrated program.

Stuck... I still cant figure out how to give good click estimates (USING 1 TOOL).

Any success stories? any amazing tools that completely solve the problem I am having?

Esteban

4:43 pm on Jan 11, 2007 (gmt 0)

5+ Year Member



I put the keywords into an AdWords campaign in order to really see how many impressions (searches) they get.

meybaud35mm

7:07 pm on Jan 11, 2007 (gmt 0)

5+ Year Member



Thanks Esteban - I agree that is the best way to see what kinda activity will come from a keyword but still doesn't solve the problem of estimating clicks before campaign activity occurs. This is really to communicate to clients that their is great potential for achieving a successful SEM campaign.

radix

10:37 pm on Jan 11, 2007 (gmt 0)

10+ Year Member



While it can be difficult to assess CTR... but if your campaign is about to cover a major part of a country (let it be the US), you might want to run a test narrowing the test campaign to a single city, two cities, a county, whatever geographic unit to see how many searches/hits your keywords would trigger. Extrapolating it with care could give you some tentative figures.

meybaud35mm

10:48 pm on Jan 11, 2007 (gmt 0)

5+ Year Member



I agree - the problem is that they estimate ridiculously low figures if not zero for highly searched keywords.
 

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