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meta tags and search engines

I'd like to know more

         

smokeyb

7:50 pm on Sep 20, 2003 (gmt 0)

10+ Year Member



I am going to have to up my site soon and submit it to search engines. I am not sure how it all works, I know about description and keywords etc but can some one give me an example of how it should look? with say.. "apples" as a product and "Walford" as a location. Also, I don't know how to get it registered on search engines cheaply, do I have to purchase something like "Addweb" or "Beseen" to do it? Which one of those is better? I want to get this right so I'd appreciate any help.
Thanks

Mohamed_E

8:27 pm on Sep 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Today the search engines that matter search the web to find sites, all you need (and these are absolutely essential) are links from established sites.

There are many, many sites that will happily take your money and "submit your site to 50,000 search engines". Avoid them like the plague!

In the US today there are exactly two search engines that send traffic: Google and Inktomi. Google does not have a paid submission program, it searches the web for sites and indexes those it deems worth indexing.

Inktomi has, for the past year or so, also been searching the web for sites. They do, however, have a paid inclusion program that I have never felt the need to use. If you are interested in it do some reading on the Paid Inclusion Engines and Topics [webmasterworld.com] forum.

onedumbear

8:44 pm on Sep 20, 2003 (gmt 0)

10+ Year Member



Apple With Worms For Sale in Walford

You should have the most common keywords near the beginning of your title. If you are selling "apples in walford", then apples will be the most common keyword. You will also want to place your most important keywords in your meta description and on the page itself. The closer to the beginning of the page, the better.
Before you submit your site to search engines make sure your pages are "optimized" for content and keywords. Also see if you can get some other sites to link to yours before you submit it to the SE's.
As for spending money and which engines to submit to...don't waste your time submitting to hundreds or thousands of SE's, you'll just get alot of spam mail. I personally don't recommend paying to get a site listed in a search engine. All of the major SE's have a free submit link somewhere. Dont forget to submit to the free directories also, and it's REAL important to read all the guidelines and instructions before submitting to the directories.
Good luck...

smokeyb

10:50 am on Sep 21, 2003 (gmt 0)

10+ Year Member



Thanks for the advice all. I unfortunately find myself still confused... I figure that for the example I should have some thing like: apples, groceries, walford, worms? ect for keywords and the desciption like the one suggested, but firstly my page has a frameset so which page's text will a SE read? Also, at present it will be difficult to find similar businesses to link from (unfortunately I am not a greengrocer) and I really have to do some advertising now, like search engines. What should I do then? To add I am in the UK and will only trade here and possibly europe, does that make a difference to what search engines I submit to?
Thanks

jetboy_70

12:07 pm on Sep 24, 2003 (gmt 0)

10+ Year Member



<title>page title incorporating keywords</title>
<meta name="description" content="page description incorporating keywords">
<meta name="keywords" content="comma, separated, keywords">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="robots" content="index,follow">

is the format I'd suggest for your title/metas, although no doubt someone will post to say the robots meta isn't necessary. This code should go on every page - your frameset pages and your interior pages. The keywords should be altered to reflect the content of your actual pages.

Users will only ever see the title of your frameset page. The search engines will see them all assuming that they are capable of spidering frames based sites.

Unfortunately, the engines will list your interior pages as orphans (without your navigation frame). It's one of the many drawbacks of frames based sites. You can get around this with Javascript though. If I were you I'd post a new topic requesting info about frame jamming scripts. If there's another name for them, maybe someone else would post it?

Google:
[google.com...]

AltaVista:
[addurl.altavista.com...]

AllTheWeb:
[alltheweb.com...]

Inktomi:
[submitit.bcentral.com...]

DMOZ:
[dmoz.org...]

Mirago [mirago.co.uk...]

Splut:
[splut.com...]

Great British Pages:
[great-british-pages.co.uk...]

Would be a good selection to submit to first of all. For more UK engines, search for posts on these forums from BobbyDavro who has compiled a pretty definitive list.

Although I've listed AllTheWeb, Inktomi and Altavista, you'll probably find that they won't list you for free due to lack of incoming links on your site. Either get more links and be prepared to wait, or go down the pay-for-inclusion route.

The problems of getting decent incoming link to your site? Join the club. There are loads of threads on these forums with good advice, but it does all boil down to research and hard work. There's no magic bullet.

Macguru

12:29 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Great ressource post jetboy_70,

Very good contribution. I just copypasted it on my site. ;)

>>although no doubt someone will post to say the robots meta isn't necessary.

I read a year ago it was required on homepage only for Inktomi. It would not crawl the rest of site without the robots tag. Not sure if it is still true. I use it to prevent spiders to index a given page.

Mohamed_E

12:57 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I read a year ago it was required on homepage only for Inktomi. It would not crawl the rest of site without the robots tag. Not sure if it is still true.

Clearly not true today. Ink indexes all of my site for free, I have no robots meta.

smokeyb

7:05 pm on Sep 24, 2003 (gmt 0)

10+ Year Member



Thanks again all especially jetboy_70 for the advice.
I have been doing some research and discovered the problem with framesets and other things, but I wondered if a solution I thought of may work: I have 2 identical sites for 1024x768 and 800x600 (and possibly a third, resizable without frames). I of course have a re-directing index page to whichever rez site, and I wondered if I could put a passage of text at the beginning of this page that includes all the keywords in some way or another and only include the meta tags on this page? It is not part of any frameset and it would probably be the cleanest page aswell (no javascript, tables and layers). Could I just submit this page to search engines as it's the page I would want people to access first anyhow? Thanks