Forum Moderators: open
1) simply underline the bit of the paragraph which refers to it:
We'd like to introduce you to some of the red widgets with furry lining [example.com] which you can buy on our site. They are excellent quality and very cheap...
* i find this very intuitive and puts the anchor text in great context (good for SEs)
2) or put the link at the bottom of the paragraph:
We'd like to introduce you to some of the red widgets with furry lining which you can buy on our site. They are excellent quality and very cheap...
>> red widgets with furry lining [example.com]
* i also like this because it doesn't spoil the reader's flow - i want people to read the paragraph and not just jump from link to link.
most of our site uses 2) because my personal favourite site for navigation is bbc.co.uk - so we modelled ours on theirs.
but mightn't 1) be better for search engines and anchor context?
[edited by: engine at 5:07 pm (utc) on June 16, 2003]
[edit reason] widgetised url ;-) [/edit]
-Matt
yes i see that a lot round here :-), but there is an obvious difference in anchor text context by including the link in the paragraph, as opposed to below it.
just think of the google snippets in the SERPs, it would make far more sense in that respect to include the link in the para - but from a user's point of view i still prefer linking afterwards - i just think that this might in fact be a case where what is good for surfer might NOT be best for the SE...
all conjecture though
cheers
As tedster explains in this excellent thread on redundancy [webmasterworld.com], the more ways you can give a user the option you want him to take, the more likely he is to find a way to take it.
So, how about a link like this [http] in your paragraph and a link to further reading beneath also?
Nick
cheers
it really is a case of taking them (the visitors) by the hand and leading... :-)
