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Best <title> Format?

         

l008comm

11:31 am on Sep 24, 2017 (gmt 0)

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I was doing a search the other day to see if there was a "preferred" or "ideal" separator character to use in page titles. I currently use a "|" but am thinking about changing to a "/", however if it turned out something like "-" had some other advantage, SEO or otherwise, I'd probably just use that.
But this isn't the question, the answer I got from that was basically "use whatever its all the same".

But while reading about it, someone had suggested that you should title your pages in the format of "Page Title | domain.com"
I've always done mine as "Domain.com | Page Title"

Any thoughts on the differences between the two?
You could certainly argue that, with page titles very often getting truncated where they are used (tabs, bookmark menus etc), putting the domain first would make all references to pages on your site look the same, while putting the page title first would give more meaningful descriptions.

HOWEVER I would argue that that is only true when a user has multiple pages on my site open in tabs, or bookmarked together at the same time. It is MORE likely in my opinion, that a user will have just one page open from my site, with other pages from other sites filling other tabs. And in that scenario, showing the domain first would actually give more meaningful info, in my opinion.

Any other thoughts? Are there SEO related advantages?

Peter_S

11:51 am on Sep 24, 2017 (gmt 0)

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page titles very often getting truncated where they are used (tabs, bookmark menus etc),

And so they are in search engine results pages. So you should think of what is the most important, to see your domain name first, or the title of the page? The thing is, I think that Google uses to rewrite page titles, so it might look different at Google SERP.

graeme_p

11:54 am on Sep 24, 2017 (gmt 0)

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Domain.com | Page Title is much worse for someone with multiple tabs open than Page Title | domain.com is for people who do not.

topr8

12:06 pm on Sep 24, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



if you have an icon then that shows in most browsers in the tab anyway, so no need for the domain name from that point of view.
so i'd get a decent icon designed that is recognisable as your domain.

i personally never have the domain name in the page title.

i think you're asking the wrong question ...you should be asking:
is there any point putting my domain name in the title of every page of my website.

l008comm

11:51 am on Nov 24, 2017 (gmt 0)

10+ Year Member Top Contributors Of The Month



Well I have to say, I do not agree with the idea of removing the domain from the title entirely. There are plenty of contexts, like looking through your full browser history for example, where no reasonable length titles get truncated, and no url info is shown. And Favicons usually work, but not always. And not all Favicons are THAT unique, or that recognizable to people who are't that site's webmaster. Having the URL in there is very helpful. I personally find them useful when looking through history.


That said, I just went through and changed all titles to the format "Page Title / Domain.com" But after doing it, I'm not sold on the "/" delimiter. It doesn't look as good as I expected. Anyone have any thoughts on this one little character?

keyplyr

12:28 pm on Nov 24, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I would never include the domain in all the page titles. You'd be competing with yourself for uniqness.

lucy24

6:24 pm on Nov 24, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



One site which shall remain nameless calls all its pages “The {sitename} {pagetype} of {actual title here}”. I counted once and found a whacking 31 (thirty-one) non-unique characters at the beginning of every page title. 2^5, if you like.* Looking up at my current tab bar, I see the first 15-20 characters of each thread title. I think it could drop down to about 10 if I had more tabs open. What a good thing they're not all called “The WebmasterWorld Forums discussion of {topic}".

I have a really hard time believing that the choice between “/” and “|” in and of itself, all other things being equal in the <title> could make a difference in page standings, if only because all other things never really are equal.


* Or possibly Math.exp**(2,I-forget-the-exact-syntax,5).
** Math.pow, it turns out.

tangor

3:26 am on Nov 26, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



example.com - title works pretty well. Ignore comments of every page having same title being lost in multiple tabs open.

Average user has no more than two open at any time, AND, few of the multi-tab users have two or more PAGES on any given site open at any one time.

YOUR DOMAIN is the first part of your branding. Do not ignore that! Other factors are required to build a brand, but the domain is KEY in that regard.

What you do NOT want to abuse in title is keywords. Screw the pooch there and you're dead before getting started.

Titles should be RELEVANT to the page (no fun and games allowed)

Keep it shy of TOO MANY CHARACTERS at the SEs (all of them) will either rewrite or truncate if abused.

Don't over think this. KISS (keep it simple, stupid!) always works.