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(...)in the newest "beta" test version of Microsoft's forthcoming Internet Explorer 8, which was made available Wednesday, a mode called InPrivateBrowsing lets users surf without having a list of sites they visit get stored on their computers.
The program also covers other footprints, including temporary Internet files and cookies, the small data files that Web sites put on visitors' computers to track their activities.
I wonder what this will do to tracking unique visitors.
also interesting to note...
The beta also introduces an additional InPrivateBlocking mode, which can block third-party content from appearing on Web sites. For example, a news site might carry stock quotes from one company and weather information from another. Companies that provide such content may also be collecting and sharing information about what people do online. But users who turn on InPrivateBlocking won't see that content or be exposed to such data collection without their consent.
[edited by: encyclo at 6:29 pm (utc) on Sep. 2, 2008]
[edit reason] fixed quote [/edit]
This single feature, if widely used, could destroy the affiliate marketing business and put a lot of webmasters we all know out of business.
How do you figure? Users can't surf most sites properly without cookies, so they aren't going to do anything to turn off cookies. Plus, they can easily turn off cookies now in any prior version of IE if they wanted to.
"In other words, it's possible that Google's new browser would do heavier damage against Firefox than against Microsoft's Internet Explorer, at least initially, because Web-savvier users would be the most likely to switch to Chrome."
Waddaya think?
I see the issue more as mindshare than marketshare--this is another clue stick aimed at the shrinking pool of webdesigners who are still ignorant of the importance of standards.
