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Since speed is critical for a good experience when using the web, at Google we’re always exploring ways to make the web faster. As it turns out, one of the biggest bang-for-the-buck ways to do that is by replacing JPEG and PNG images with WebP. WebP offers significantly better compression than these legacy formats (around 35% better in most cases), and when you consider that over 60% of typical page sizes are images, the benefits can be substantial. WebP translates directly into less bandwidth consumption, decreased latency, faster page loads, better battery consumption on mobile, and overall happier users.
Google Pushes WebP Image Format Over JPEG and PNG to Save Bandwidth and Improve Speed [blog.chromium.org]
By converting PNGs and JPEGs to WebP, the Chrome Web Store was able to reduce image sizes by about 30% on average (here’s one sample image in WebP at 8.3kB and JPEG at 32kB). Given the number of requests Chrome Web Store serves, this adds up to several terabytes of savings every day.
with a plugin <= from Google
For instance, switching just one massively popular service like YouTube to only use formats supported by Chrome would pretty much make a lot of people addicted to YouTube switch browsers and cause a massive shift in the balance of power overnight.
Then a few days ago I found one for PNGs that reduced file sizes by a whooping 80% without any loss of quality
I'll take your word that you got it 80% smaller...
I would have added our ol' pal Adobe, famous for, among other things, PDFs.
While Google may not own the OS
include the document data conversion filters from Lotus AmiPro word processor that allowed us to render most common proprietary formats, and there was a BUNCH back then