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Color psychology

How to make visitors spend more money

     
1:33 am on Aug 14, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you have an e-commerce site, are there particular colors you should want to have in your site to "stimulate" the visitor into spending more money with you, or make them more impulsive to purchase from you?
1:54 am on Aug 14, 2012 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



based on what i see used most often for the button or link it's orange.
8:02 am on Aug 14, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Interesting question! What I know is that a common scheme for sales sites is that every page has one central "call to action" in a colour that stands out. For example, a red-and-black colour scheme page informing about a product group and a small banner in green saying "click here to order product X". From what I have seen, this plays with contrasts rather than specific colours.
8:08 am on Aug 14, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Oh dear, a quick google search on the topic gives loads of sites going on about colour symbolism and pseudo-psychology... what I found is all ungrounded, not tested and to be dismissed.

I did not find any clear indication that there is a "magic colour scheme" that is universally applicable. I recommend to match the colour scheme with your product and target group.
8:14 am on Aug 14, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Being a fan of empirically gathered evidence, I recommend you the following as my final reply: Use CSS to test three or four different colour schemes on your specific target groups. You can randomise the colours for each user and then measure the conversions your reach. You might have to run this for a few weeks, but by the end, you will know if there is a significant difference.
 

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