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Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time. Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution.
As part of this effort, we are releasing a developer preview of a new image format, WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.
More information here: [code.google.com...]
Makes me wonder if this is just another back door for Google data gathering (snooping). What next preferred treatment or penalties for not using it in their search engine? I’d love to try it but with Google’s name attached to it sets off whistles.
... based on technology from around that time. Some engineers at Google decided to figure out if there was a way to...
sorry the paranoia about Google around here is getting silly.
Once video become the main source of traffic,
how an image format can be misused in this way
New Image Format will need a new Image EditorAnd therein lies the paranoid tin-hat tosh.
Who cares about a 42 or 62 Kb. image if it's just a thumb of a 16 Mb. .flv video?
Images and photos make up about 65% of the bytes transmitted per web page today.
This resulted in an average 39% reduction in file size.
I don't understand the criticism towards this
the paranoia about Google around here
Of course there is no data mining agenda here.
I think that Google (once more) entirely misses the point. The web does not need a new image format, because -as Lexus points out above- a new image format solves a non-problem for end-consumers.
people with smartphones and the monthly data limits they come with will benefit from this