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I find that when I pick marketing stuff from vendors, and if they have both versions, the color is always different for the same image. TIF is much darker and has very odd colors.
I wonder why?
As mentioned, the color model will be different in CMYK because a) a portion of grays and black are moved into the black channel, depending on gray component/under color removal settings, and b)there are colors in CMYK that will not display properly in RGB, and vice-versa. This is the most likely suspect.
I have noticed that some printers like to refer to "tif" and "CMYK" as synonymous, but they are not. A tiff can be RGB or CMYK, but so can a .jpg. Neither are exclusive.