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A logo should be equally recognizable at the size of a button as it is at the size of a billboard. So what you want to do is design the button first. Then you can enlarge it to add color and some MINOR details - but remember the purpose of a logo, instant recognition of simple form. So keep it that way - simple.
Do not design fine lines or thin spaces as part of the logo design. When it reduces in size it will become difficult to maintain the logo impact. Imagine, for example, a logo with 12 horizontal lines and 11 spaces. Now reduce the logo to 12 pixels high. Since you need one pixel per row just to render it - you lose 6 lines!
You will also find an equally proportioned shape like a square or cirle will "fit in" to more diverse applications. If you need to violate this, vertical ones are more difficult to fit in than horizontal ones.
Same deal with type, if the logo requires type, put it at the size of a button and see how it works.
I donít want to spend a lot of money on my logo, but I want it to really brand my company and show the world our character.
Hi bobjonathan - Welcome to WebmasterWorld [webmasterworld.com] :)
Design is just like any other service. You get what you pay for. A logo is definitely worth spending a few extra pounds on to get right result - a decent logo will stand the test of time. Good logos appear simple beasts, but are rarely so. Much work goes on fine-tuning type, colour & form.
Rocknbill makes some excellent suggestions. I'd add that it is worth seeing how your logo will look in black and white too. Faxing it to yourself is a good test of a logos robustness. If you can't understand it at that resolution then it is probably too complicated.
Another things to consider are production of logos for different media. It is quite normal to build logo's in a number of versions that work differently in print, video, screen, 1 colour, 4 colour, white, black and white, greyscale, small-scale, wideformat...
Make sure your designer supplies you an original Vector version of the logo when it is complete - if you have this source file you can produce other versions from it. A Generic EPS is the most common format for vector images.
Some common mistakes to to avoid: use gradients and fades very sparingly - these can be hard or expensive to reproduce away from screen. Too many colors (keeps print costs lower to use let spot colours). Too much detail. Not enough contrast.
my point being ..logos must work on moving as well as static backgrounds ..
the reason being even if you dont plan to put it on a vehicle ..
the person who sees it may well be moving relative to it ..
like when you see a billboard ..
or walk past a monitor ..
clear space is also important for visual comprehension ..as in posts
hangs head in shame ..typos on a subject like this :(
[edited by: Leosghost at 1:35 pm (utc) on Jan. 29, 2007]
A little Advice first...
Your logo can successfully convey the character and nature of your business to its viewers. It brands your company, and it conveys the companyís attitude. Since you are an expert in whatever fields your company services, you may think you can design your own logo. But, itís not that easy!
Why? because there are a host of factors to consider before designing a logo. There are many logo design companies that can design a logo for you. The logo design firm will conduct market research about the different types of logos used in your industry by your competitors. Based on that, they will show you several potential logos that they can customize for you. Make sure you send them your corporate colors.
For example, check out <snip>. I find their services quite appealing because of their portfolio, quick generation and above all, the price tag, which is definitely cheap. It is definitely beneficial to buy a professional logo that you will keep for the life of your company, rather than to use an amateur design just to save a few dollars.
Need feed on this pls
edit reason: no urls please - see tos [webmasterworld.com]
[edited by: limbo at 11:34 am (utc) on Jan. 31, 2007]
It needs to 'work' in black and white first, then adding color is a no-brainer and safe).
Use no gradients or transparencies, that will severely limit global use and/or be very costly for things like business cards, notepads and those goofy 'business' pens everyone is expected to foist on prospective clients.
I've got recommendations for you in two different directions:
1. As it have been already mentioned above - concentrate on as neat and simple design of your logo as possible.
It is a proven fact - in logo design simplicity is king. Makes it look professional, up-to-date and it is considerably cheaper.
2. Focus on the colours to include in the color palette of your logo. When starting a new initiative and your logo having a promotive function most of all, you can bet on warm and a bit aggressive colours (red, orange, of the sort). However, if you've been "on the go" for a certain time and you need just to remind of your existence :) then you may choose colours such as green, blue...Anyway, if you prefer to stick to the more classical look - then don't hesitate and count on the black-and-white look. Never falling out of fashion.
There is a lot more to add, but these recommendations in my view, are basic - some basis to step on before you start the creative process.
I wish you all the best and would be very glad to see the result of your work, if you don't mind to share it.