Forum Moderators: not2easy
I am looking to create several logos for my website. What are the best ways to make logos using the stated programs. Also do you know of any good resources online to do so? I have very little experience using these programs but since I have access to them I feel that it wouldn't hurt to learn how.
Thanks,
Mike
In these cases, often choosing an unusual font will immediately set it apart from amateurish efforts in Arial or Times New Roman.
If it's an important logo, spend a few hundred dollars and have a real graphic artist do it. There are some very good designers who work in that price range.
You can not design a logo in Flash, or Dreamweaver. I'm sure people do it, but that's like using a screw driver to pound in a nail. Flash is for vector animation and Dreamweaver is WYSIWYG HTML generator.
As a professional graphic designer, I would have to say Photoshop is the worst program to design a logo in. The problem is that Photoshop files, no matter how high res, are ultimately bit map images, which mean they can only be blown up to a limited size. Photoshop is meant for things like photos and rasterized art. The only way to go for a professional logo is vector, which means of the programs you mentioned, only Illustrator or Freehand will do. They are both excellent programs and have fiercly divided camps about which is better. I'm an Illustrator man myself because I enjoy the consistancy between Photoshop, InDesign and other Adobe apps I use.
Logos should be graphic and resolution independent. Ideally they would only contain 1-3 colors (easier and cheaper printing when you use a real press) and it should look good half the size of a penny and twice the size of a billboard, which means smart detailing. Keep it simple, but interesting.
Avoid using Photoshop to make logos. It will be difficult to impossible to print your cards with spot colors and that's the only way to go when printing business cards, letterhead, etc.
Only web designers use Photoshop to make logos and it makes the logos look amatuer. I mean that sweetly to those who use Photoshop for logo production. Especially run from using Photoshop's beveled edges and drop shadows when making your logo. :-)
Getting an unusual font is a good way to go when designing logos. Remember that most fonts requires you to pay for it if you are using it for commercial purposes.
Many logos have hidden or visible symbols inside them and that's the hardest part to come up with.