Corporate Blue --- Which blue is it

[contentmaster]

A client mentions that he wants Corporate blue to be used as the color theme for his website......What exactly is corporate blue? What is the R, G, B or Hexavalue?

[limbo]

I have never heard of such a colour - Maybe they were asking for your interpretation of it. If I were to choose a *corporate blue* it'd probably be the web safe #003399 and values of tint and highlight either side.

[outrun]

Corporate Blue is very dark blue hex value #000033 which is a web safe color.

regards,
Mark

[limbo]

more [google.com]

It appears there are pantone and CMYK values applied to it. But none seem to agree with one another.

[Shannon Moore]

There's probably as many variations of "corporate blue" as there are corporations.

I just surprised myself because I actually forgot the hex color value for the corporate blue I worked with during my 4.5 years of work as a web designer and web developer (not at the same time) for a Fortune 500 company.

Had to look it up just to make myself feel better: #0066CC
It's a fairly light blue and is web safe.

For what it's worth, as designers we usually did call it "corporate blue" although I hope we were courteous enough when dealing with third-parties to give them the specs. (We probably weren't.)

[edited by: Shannon_Moore at 10:29 am (utc) on Sep. 9, 2004]

[outrun]

Wow I never new there were so many versions of Corporate Blue Ive always thought it was #000033, colors are fun.

regards,
Mark

[Shannon Moore]

Trust me, anything associated with a corporation has WAY more than a few variations. :-)

If CEOs, Boards of Directors, Marketing and Legal could all invent their own colors, they would. (And I'm sure they'd all clash horribly, to boot!)

[katana_one]

I once had a client say they wanted their logo to be reproduced using "a lighter shade of navy blue."

At least they had it narrowed down to blue.

[contentmaster]

Hi

Thanks for all the views....I had no idea there would be so many intrepretations of it....

I checked them out and I think i would probably choose between 0066cc or 003399.....but need to get the final verdict from the client.

is light blue more suited for a business firm or light blue...? I guess it just is a matter of choice right?

Thanks again....

[Shannon Moore]

Matter of choice, although I'm sure there's some solid color theory behind why blue seems to predominate (at least in some industries).

The corporation I mentioned predates the Internet (by 50+ years) and has never changed its logo (that I'm aware of) other than to add color.

[mhulse]

#003366 looks good cross-platform... it is a nice dark-ish blue... But when I hear of "corporate blue", I think a more light blue, like "Prismacolor True Blue (colored pencils)"... I guess that would be a sky-blue, or baby blue.

[PCInk]

Does the client have any business cards/letterheads? They may be printed with the actual 'corporate blue' that they are looking for.

[Leosghost]

Maybe they mean the one IBM use?..."BIG BLUE" ;)

[trillianjedi]

Leosghost : that's also the logo I think of when I think of "corporate blue".

Not sure if that's a brand thing, or the origination of the term.

TJ

[Leosghost]

..Might just be "us" showing our ages...;)

Ps ..just saw you're a mod ..congrats ..hows the shed

[trillianjedi]

Could be an age thing, yes.

Thanks.

TJ

[Shannon Moore]

For the "lighter shade of corporate blue", visit usaa.com (insurance & financial services corp. I was referring to).

[lexipixel]

They don't have any "corporate blue"... but I just ran accross a site when doing a web design job for a contractor. I needed to match colors with commercial paints and other building materials.

Anyway, check [easyrgb.com...] it can translate between color names, (ie- from Benjamin Moore paint, Dutch Boy, etc..) and give you back RGB values.

It's also got a nice monitor calibration tool -- it only changes the tint/brightness/etc.. of the items displayed, it DOESN'T do anything to your computer or monitor.

You can easily waste an hour there playing with colors.

[contentmaster]

I don't think they have used blue particularly for their cards or brochures. However, they do know that the website should definitely reflect corporate blue!

Hey which blue is ibm blue?

[Shannon Moore]

Hey which blue is ibm blue?

Just open up their CSS file(s) or pull their logo into Photoshop to look it up.

[mumbledawg]

Blue is supposed to convey trust, that is why so many companies use it.