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AI Agents and the decline of websites

The future of agentic search

         

Whitey

6:16 pm on Sep 25, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



A heads up: the click-through era is fading fast. AI agents are becoming the main audience, pulling answers and actions straight from your content without visiting your site.

To stay relevant, make your content agent-ready, structured, machine-readable, and easy to act on. The game has shifted from pure SEO to enabling autonomous discovery and interaction.

An interesting read here: [searchenginejournal.com...]

Kendo

10:32 pm on Sep 25, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Interesting, one test reported that - Percentage of text that may be AI-generated is 100%

So SEO pundits are now promoting a new offerings - "we can optimise your website for AI search results"?

Good luck with that when they don't know how anything works in the first place. As for getting mentioned in AI search results, you only need what you have always been using... common sense. And as proof of that I can tell you that I see our websites and products being recommended by AI and all we ever did is what we have been doing for the last 2 decades!