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AI tracking - SEO’s need new tools

         

Whitey

4:48 am on Aug 15, 2025 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I’m wondering what the next innovation in the SEO toolkit will be.
Fabrice Canel @ Microsoft Bing | SEO
As search and AI technologies improve, the value of clicks increases. Higher-quality results reduce unnecessary clicks, leading to more effective clicks. From clicks to conversions study, the shift marketers and SEOs must make ! In my view, this topic deserves more research, more studies from the SEO community. Search Engines have limited visibility on what's happen after the click.

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Microsoft Says SEOs Need To Study Clicks To Conversions From AI Search
Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have "limited visibility" into the conversions after the click from AI search and it is up to the SEO community to conduct those studies.