Open AI and Google the end of an Era?

Does the AI will terminate the Google search?

[oldog]

Have been reading so many articles about the subject I would like to point out a fact:
In all discussions about Google SERP's always pops up the problem with the ads..
I know that most webmasters earn their bread with ads...but..the ads with their repeating content and their disturbance for most users are becoming more and more annoying.
The top 10 SERP's are flooding with ads from the usual big spenders while the content results are just poor and bellow that pyramid .

So the question is the following one:

In a couple of years when the global user learns to use the OpenAI will do the search through this particular tool without any disturbance ?

I checked as an example "Suggest a budget hotel near Place de Concord in Paris" and it gave me a quite satisfy list of a few hotels in the area....( 6)

It saved me a lot of time searching the same phrase in Google, Bing etc...with their thousands of choices...So I checked the prices of the above hotels that OpenAI gave me in related pages
and I was satisfied ..

Conclusion

Will the user in future will ignore the typical web search and turn to AI ?

[tangor]

Users will always go the path of least insistence for the greater results. Having said that, there's nothing to stop AI from slapping ads on their product in the future. Keeping LLMs up-to-date is not cheap, so you know monetization will eventually be added.

Wash, rinse, repeat.

[ronin]

there's nothing to stop AI from slapping ads on their product

This is it, isn't it?

We all remember the evolution of web-search.

For the first few years there was organic search (with banners) a la Lycos, AltaVista etc.

Then there was GoTo / Overture.

Then there was Google Adwords.

Then (eventually) there was the chaos that we see today.

We will see a similar evolution in which ads or "sponsored recommendations" are inserted into AI answers.

Eventually - eight or nine years from now? - AI answers (about anything remotely commercial) will be light on commercially-agnostic information and very heavy on sponsored recommendations.

[tangor]

The original web indexing was the best version, but was fraught with the growing size and scope (and scamming) that was the result. G and others tried to rein in the bad actors and that worked---for a while. But the web keeps growing, the sheer volume of what is out there is almost unwieldy, so the next step is to condense/consolidate the web into "answers by AI" to keep the "reporting side" manageable.

AI is not your friend, it is a gentle censor to "consensus" answers that ignores web sites altogether and keep the results in house at less expense.

Only problem at the moment is that AI is not yet up to the task and we'll be looking at a period of several years where the AI results will be riddled with errors---and the all too obvious penchant of users being too lazy to VERIFY the results they are given.

Suggest caution, but if the major SEs go all in it will be what it will be.

[Nutterum]

Keep in mind that the Fortune 500 invested almost 2 Trillion in this technology. There is no going back from these types of AI and they will get exponentially more accurate over time. I wont be surprised that if this evolution keeps pace , Google the way we know it now , simply won't exist, rather the question box will return an AI answer with ads on top.

[oldog]

AI will never use adds in GPT 4, ( it charges already 20 dollars monthly ..But .the free version will do that very soon