I use Google Books a lot, but its mostly research in the 17th and 18th century.
Today I found a modern reference (published 1991) and it had the normal preview view - but it also had an offer to buy the eBook! This was not a 3rd party advert, this was in the normal place you'd have the option to download out-of-copyright works.
Is this new?
(If this is the wrong forum, feel free to move it! Thanks)