Google has just launched it's new version of hotelfinder into the Australian SERP's. I didn't check elsewhere around the globe and didn't see any news of it either.
The result currently sits under the two top sponsored ads.
Possibly it's a beta test, but I'd have to say it looks pretty good and strongly influencers the user to book on specific sites.
The way it's heading i can't understand how this will play out in terms of competition with adsense and organic search.