Welcome to WebmasterWorld Guest from 54.166.48.3

Forum Moderators: open

Message Too Old, No Replies

Google Tests Third Party Tools To Manage Google+ Page

     
6:31 pm on Nov 15, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:23521
votes: 412


Google Tests Third Party Tools To Manage Google+ Page [adwords.blogspot.com]
So today we're announcing that Google+ is enabling six companies to test Google+ functionality in their management tools -- Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue.

These companies will offer a subset of their clients the ability to manage circles, publish to Google+, and monitor usage.
We are currently working with these companies so that we can experiment and get feedback. They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks. If you’re a social media management company interested in working with Google+, get in touch with us.

1:02 am on Nov 18, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 30, 2003
posts: 998
votes: 0


Happy to see my alma mater Efficient Frontier represented (via their acquisition earlier this year of Context Optional).

One thing I'd note from the AdWords Blog article:

"We also recognize that some businesses use social media management companies to manage their presence across multiple social networks." - Google's phrasing implies those using 3rd party management companies are the exception and not the rule. It's open to debate, but my read of social media is that most big FB advertisers absolutely use 3rd parties.
11:47 am on Nov 18, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Oct 22, 2010
posts:302
votes: 0


most big FB advertisers absolutely use 3rd parties.

Most big FB advertisers use 3rd parties to manage all of their marketing efforts, on Facebook and elsewhere. Google probably knows if they want to get the big ad spends, they have to make it easy for 3rd parties to play.
8:30 pm on Nov 18, 2011 (gmt 0)

Full Member

5+ Year Member

joined:Oct 22, 2010
posts:302
votes: 0


Oops! I meant rather that they use 3rd parties to manage advertising buying