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Finding the right hotel can make or break your vacation, so with this in mind, we’re introducing Hotel Finder, a new experimental search tool specifically designed to help you find that perfect hotel. Google Hotel Finder makes it easy to narrow down the options:
Figure out where to stay: To help you figure out where the action is, Hotel Finder shines a "tourist spotlight" on the most visited areas of U.S. cities. We select an initial shape for you based on what’s most popular or you can draw a shape around the area where you want to stay, e.g. on the ocean or along Sunset Boulevard.
Where Google's self interest lies, is in the removal or containment of the middlemen such as Expedia , Priceline , Tripadvisor etc etc
...and he seems to know something about travel verticals. Not afraid of a fight, either.
...All these companies have something significant to lose.
it wants to get the ad revenue per click
I know one site owner who is on the new hotel finder and he says conversion is awesome
price parity is enforced on all the main sites
Expedia will be monitoring the just-launched Google Hotel Finder, which is fundamentally a metasearch and advertising product, Khosrowshahi said. Expedia participates in Google Hotel Finder and “we welcome innovation,” he added. Khosrowshahi said Expedia can buy traffic at attractive rates through metasearch. “That’s a channel we play very well in,” he said.[tnooz.com ]
Khosrowshahi: “We talk to them [Google] all the time. They are a great partner of ours and we work with them quite well on a daily, weekly, monthly basis, and again, the subject comes up. They let us know about the transaction signing pretty early on and the discussions with Google are ongoing, just as our relationship is ongoing.
Good news! We've expanded the Hotel Finder experiment to include hotels around the world. It's still in English only with hotel prices in US dollars, but I know a few of you will be glad to hear this news :)
Not long before major chains join in to distribute directly alongside OTA's.