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Today we started experimenting with a new feature, visible to a small portion of users, to help make that process even easier by showing specific prices for selected hotel listings.
With this feature, when you search for hotels on Google Maps you'll be able to enter the dates you plan to stay and see real prices on selected listings. You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicated by the "Sponsored" text, and click through to reserve a room on the advertiserís site.
Google said the feature will not change how hotels are ranked in Google Maps. The company is working with a small group of advertisers on the feature at this point, and will evaluate feedback before rolling it out to a larger group.
TBH, I'm surprised the review sites aren't having a cow about Google integrating their reviews because you don't need to go to the review sites already.
[edited by: artek at 7:00 pm (utc) on Mar 24, 2010]
Google pounds another nail into the coffin of smaller online travel sites...
you can already filter hotel listings by price in Bing!
I do not think the public will go to G maps to search for hotels