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Don't know what it is? From Advertising Age:
"Let's be clear. Sidewiki is a land grab. Google has now set up real estate on every single website for commentary from the masses.
Once a person is signed up (and anyone can -- it's part of the Google toolbar), he or she can comment on any page and see comments from others on those pages. Google uses an algorithm to decide which comments go at the top. And Google, not the site owner, decides which content must be taken down because it's inappropriate. ..."
Ad Manager got tossed about a month ago, openx works a charm
Analytics tossed about 10 days ago, awstats gives me all I need.
Adsense impressions lowered by about 80%, ad buyers love that I can give them stats, geo targetting etc thru openx, and user breakdowns with awstats. It puts a little more money in both our pockets not having to feed the Google monster.
Search, Yahoo is not half bad
Toolbar, what does it really provide? This is an easy call...seeya!
Just about all that is left is the name Google in my vocabulary and it is only in the form of "I replaced Google with_______"