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Google Analytics API Launched

     
9:42 am on Apr 22, 2009 (gmt 0)

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Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell.

Attention Developers: Google Analytics API Launched!
[analytics.blogspot.com...]

I am so looking forward to integrating Google Analytics into our long standing client applications. Save me some Excel Spreadsheet work that's for sure. Ya, I still do some things the old way with formulas and such.

Did they say sell? Start your engines!

[edited by: engine at 5:02 pm (utc) on April 23, 2009]
[edit reason] added link [/edit]

3:35 pm on Apr 22, 2009 (gmt 0)

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Absolutely. I can see some good opportunities here. Anytime you can grab the data and do with it what you want it's a good thing!
5:13 pm on Apr 23, 2009 (gmt 0)

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This is really good news for creative people to make the most out of it...

"Finally, you'll want to become a part of the Google Analytics developer community by joining the Google Analytics APIs Group. This user forum is a great way to share ideas and get feedback from other developers."

I must say Google always leads towards excellence...

3:50 pm on Apr 24, 2009 (gmt 0)

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i could see this as a good cost efficient solution to integrate an analytics suite with a crm platform. if the birds do fly south in the winter then sales teams will be able to track a website visitor from the point of the keyword query that drove entry, through the sales pipeline, and close.
5:52 pm on Apr 24, 2009 (gmt 0)

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I must say Google always leads towards excellence...

This is a good move by El Goog, but Omniture's had an API for over 2 years (called Genesis), and already has 200+ 3rd-party applications integrated with it, including CRM, email, affiliate, display, survey, social media and customer review vendors.

Google's anything but a leader in analytics, and IMO is likely to follow Omniture & others by charging for their product heading into 2010.

10:16 am on Apr 28, 2009 (gmt 0)

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sweet.

data hounds rejoice. ^_^

4:19 pm on May 26, 2009 (gmt 0)

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Sounds great, but...

Google TOS
Data not live

We've not implemented yet but are planning to offer Piwik to our clients. Open source, plugins, live data... Doesn't appear as polished as G Analytics but looks promising.

 

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