Google tracks readers' interests to make advertising personal

[frontpage]

More creepy big brotherism.

Google has started targeting its users with advertisements based on their online history, the company said today.

Google said it has developed a system that can track users who visit sites that show Google advertising. By following users through the sites, Google is able to display advertising that is relevant to each individual user.

[technology.timesonline.co.uk...]

[phranque]

on the WebmasterWorld front page:
Google making ads more "interesting" [webmasterworld.com]