Adobe to Distribute Google Toolbar

[rogerd]

Adobe, Google in pact to distribute Google toolbar [marketwatch.com]

The toolbar will ride along with Adobe's Shockwave...

[Erku]

How much is a fair price to pay for a toolbar to be distributed? And how can this be done?

[vincevincevince]

I suspect it is on the basis of a revenue sharing agreement from the income resulting from the Adword clicks by toolbar searches. Similar to the Dell deal.

Good move for Google. I'd like to see this rolled out for Adsense publisher in general - revenue sharing from toolbar installations.

[Clark]

Indeed

[rogerd]

A few more of these deals and the Google Toolbar could become as pervasive as IE. I'd hazard a guess that 90% of all users have no clue how to turn a toolbar off.

It could be interesting, though, if spyware makers started flagging the Google Toolbar as spyware. Zonealarm, for example, does that with the Alexa Toolbar - it's default action is to quarantine it, so a user who just clicks "OK" after a spyware scan will lose that function.

[ashear]

Amazing, if Microsoft did this. Google would sue for monopolistic partnerships.

[herb]

Adobe PDF Reader is still showing Yahoo Search input when displaying a file as well as a button to download the Yahoo toolbar.

[technoatheist]

I remember the amount of crap Yahoo! got when they entered that partnership years ago.

Wonder if Google will get the same level of grief.

[drshields]

Great. Now all I need is a Google Toolbar built into my car, and I've got access to the google toolbar everywhere I go!