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Google+ Is Walking Dead
Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of those years.
What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.
Those few words from TechCrunch have sparked some serious anger among the Silicon Valley cognoscenti. And the Google PR team vehemently denies the claims. The Gundotra announcement has “no impact on our Google+ strategy,” the company says. But if the strategy isn’t changing, it should. If you put aside all the sniping, a less monolithic Google+ is the natural path.
The fact of the matter is that — separate from any internal politics at Google — social networking is changing fast. Even Facebook, the dominating incumbent that gave Google+ a drubbing, will tell you this. As people move away from the web and onto smartphones and tablets, Facebook CEO Mark Zuckerberg and company are seriously changing the way their company operates, essentially splitting their massive social networks into a vast collection of individual mobile apps. Google+ needs to change as well.
No way is G+ OR Local going away. G+ has become the heart and soul of Google it ain't goin' anywhere and neither is Local!