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Google Launches Google+ Social Ads on Other Sites

     

bill

11:01 pm on Dec 9, 2013 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



http://allthingsd.com/20131209/google-makes-its-own-social-ads-with-a-twist/ [allthingsd.com]

Google Makes Its Own Social Ads, With a Twist

Advertisers can plug anything they want on Facebook and Twitter for free. And if they pay up, they can take those posts and transform them into “native” ads, so more people can see them.

Now Google is trying the same thing with its Google+ social network.

The big twist: The Google+ posts that brands turn into ads won’t be “native” ads, because they won’t run on Google+, which doesn’t allow (formal) ads. Instead, the ads will run around the Web, on sites that use Google’s massive ad network.

Google is calling these “+Post” ads, and has been testing them out with a few advertisers. I have yet to see one in the wild, though Google is suggesting that will change soon.

Swanny007

3:46 am on Dec 10, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



How can I opt out as an AdSense publisher?

bill

8:15 am on Dec 10, 2013 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google just announced this: [google.com...]

They're testing it with selected AdWords users. I haven't seen anything about AdSense publishers yet.

Swanny007

3:18 pm on Dec 10, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Just to clarify, I don't want to allow any promotion of G+ anything through my AdSense space on my sites. I've already blocked google.com :-) Doesn't this mean it's showing up via AdSense?:
Instead, the ads will run around the Web, on sites that use Google’s massive ad network.

GifAnimator

10:29 pm on Dec 14, 2013 (gmt 0)



This is very much in the Beta stage at the moment and I should imagine it will be given to publishers as another AdSense Ad format or with the option of turning it off. I don't think publishers would be happy having this forced upon them or having to block Google. I have no doubt that news will be emailed to us publishers soon.
 

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