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Shop Now - seller list

5:16 pm on Oct 21, 2016 (gmt 0)

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If I search for "moto x 2nd gen" on google, I see a list of seller on the right of the results with a big box, which has a picture of moto x and title "Shop Now". It lists bestbuy, newegg, ebay etc and the product price for each of those resellers.

Are these results coming from Google Shopping or Google Adwords? I do see "sponsored" label near the product image, and that's why I ask this question. Also, can anyone please point out the process to get listed in these results? I don't know the right keywords to search and start reading about this.

Thanks for the help.
1:01 pm on Oct 22, 2016 (gmt 0)

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WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
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Yes they are ads on the right-side of SERP.

You really have no control of getting your ad in that select piece of real estate other than bidding high and matching the search terms.