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I'd like to know what your views are on VAT. Most of my main competitors are displaying their prices without VAT included. This makes my products look 15% more then theirs and I'm sure I'm losing business through it. I've tried reporting the said companies as a policy violation but google doesn't seem to do anything about it. Should I start showing prices without VAT too? What do you do?
I would continue to report the abuse. Do it every week or so, eventually they will get the message. I wouldn't suggest changing your prices to be VAT free. Customers that visit your competitor will soon realise, and may even return back to the search page to visit your website. Including VAT in the price is honest, and personally I lose trust in that business if I discover at a later date that the prices are VAT exclusive.