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I only recently started to use Froogle and what I noticed was that it's not a very busy place. It receives estimated 20 - 30,000 monthly visitors (only US was measured).
One of the shops I run is within a very narrow niche. The conversion rates from search engine traffic are 1 - 2%. When it comes to Froogle, the conversion rate is much higher... only again, we speak about ridiculous ammounts. Last month I received only 17 hits from Froogle, 6 of which resulted in a purchase. That is a conversion rate of 35%. Not bad, only if there were more hits :)
Anyone ready to share their experience with Froogle?