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Google Base/Froogle Now Renamed Google Products

     
11:32 am on Apr 19, 2007 (gmt 0)

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Acknowledging that it's better to be clear than clever, Google is rebranding "Froogle" as "Google Product Search" and simplifying the interface to match the main search site, a top executive said on Wednesday.

Google is rebranding "Froogle" as "Google Product Search" [news.com.com]

We'd like you to know that, as part of our ongoing efforts to improve the user search experience, we've updated the Froogle interface and moved it to:

[google.com...]

[edited by: engine at 11:47 pm (utc) on April 19, 2007]
[edit reason] added link & quote [/edit]

1:55 pm on Apr 19, 2007 (gmt 0)

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Bye bye Froogle ... Hello Google product search

[news.com.com...]

11:59 pm on Apr 19, 2007 (gmt 0)

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haha, I admit, it was me who was searching for "powerwheels barbie" and the "easy bake oven".
12:30 am on Apr 20, 2007 (gmt 0)

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CustomizeGoogle is already updated!
1:04 am on Apr 20, 2007 (gmt 0)

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Another name change?
4:21 am on Apr 20, 2007 (gmt 0)

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Funny .. I was doing a basic search for something and the main google search results came up like this

sponsored links in normal areas
googlebase stuff
stores (3) in a sub section with link to more stores
news (2) in a sub section with link to more
manufacturers (2) in a sub section with link to more
References
Reviews

at the bottom ...
More Categories for (search string):forums, blogs, comparison shopping

8:41 am on Apr 20, 2007 (gmt 0)

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" A rose by any other name smell just as.....? "
4:38 pm on Apr 20, 2007 (gmt 0)

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Why on earth would they change their name?
5:04 pm on Apr 20, 2007 (gmt 0)

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Why on earth would they change their name?

Froogle never really caught on since it's launch in early 2003 (or maybe it was late 2002), so I'm assuming the name change has something to do with that.

Maybe they're leveraging the Google brand name to give it more stickiness with the end-user (much like Google Images, Google Groups, etc).

It'll be interesting to see how this will impact the volume that is driven by product searches in the long run.

5:35 pm on Apr 20, 2007 (gmt 0)

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Why on earth would they change their name?

it's said in the article ;)

"I don't think we understood the complications with rolling out another brand," Marissa Mayer, Google's vice president of search product and user experience, said in an interview with CNET News.com. "While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization…The pun (to "frugal") isn't obvious."
12:05 am on Apr 21, 2007 (gmt 0)

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Why on earth would they change their name?

"While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization…The pun (to "frugal") isn't obvious."

Google continues to be a one trick pony. As long as online earnings continue to rise everyone will ignore the fact that 99% of the decisions they make don't make any sense at all.

Imagine how profitable this company would be if it were run like a real company...

[edited by: BillyS at 12:06 am (utc) on April 21, 2007]

1:21 am on Apr 21, 2007 (gmt 0)

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Imagine how profitable this company would be if it were run like a real company...

Or how much we could save.... I guess in the long run, Google too will have to pay its due.

2:06 pm on Apr 21, 2007 (gmt 0)

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Anyone know the outcome of Google vs Froogles.com? May have played a small part in the decision.

[internetnews.com...]

3:52 pm on Apr 21, 2007 (gmt 0)

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Even though Froogle hasn't caught on like some of the other Google services, I've been very vocal for some time now about it as having the potential to becoming a major threat to the status quo of shopping on the net.

Google is already placing the Froogle results before the search results, and doing so in such a way that most people think THEY are the things to click on first!

With such a huge disparity in search traffic over all the other engines, it won't surprise me in the least if not too far down the road everybody who sells stuff on the internet has to use Google Product Search or face the consequences and be invisible.

[edited by: Play_Bach at 3:53 pm (utc) on April 21, 2007]

3:50 am on Apr 28, 2007 (gmt 0)

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here are products searches starting to show up in main google search

Any thoughts on this?

[edited by: encyclo at 2:38 am (utc) on April 30, 2007]
[edit reason] no specifics please, see terms of service [/edit]