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I was just reading, ABOUT FROOGLE on Google.co.uk, its really cool!
You are only required to type in the product/keyword you are searching for and it'll show you all the relevant sites which are actually selling that product.
In other words, you are getting more relevant traffic, and i believe maximum probability of this traffic could be a conversion.Cause Froogle actually provides very specific information.
No doubt, it could not be better then google adwords, but i believe its something like the same and best of all its FREE!
You guys are right here. Froogle ofcourse gives highly targeted audience. And obviously there are so many there who are using free targeted traffic, for you to get best results you should be there visible to your targeted customers.
But hey, there are so many there who would say that it is not that effective anymore.
Anyways, who cares till the time it solves your purpose.