Google Updates Chrome Ad Blocker For Fewer Intrusive Ads

[engine]

Google has said it's now going to show videos with fewer intrusive ads, as defined by the Coalition for Better Ads "Better Ads Standards". These include:-

Long, non-skippable pre-roll ads or groups of ads longer than 31 seconds that appear before a video and that cannot be skipped within the first 5 seconds.

Mid-roll ads of any duration that appear in the middle of a video, interrupting the user’s experience.

Image or text ads that appear on top of a playing video and are in the middle 1/3 of the video player window or cover more than 20 percent of the video content.

The Coalition says that site owners should stop showing such ads to visitors within four months, and Chrome will stop showing all ads on sites anywhere where these disruptive ads are shown.

Google also says that YouTube will follow the standards, too.

[blog.chromium.org...]

Coalition for Better Ads: Better Ads Standard for Short-Form Video to Improve Consumer Experience Online [betterads.org]

[JorgeV]

Hello-

It sounds like it concerns only videos.

[yaashul]

In Past, We have followed the betterads standards. But in APAC most of the site still showing way too many ads and flouting betterads standard and still flourishing and showing ads on chrome. I can share link or screenshots.

I dont know which website ads they have blocked. I am yet to find a website whole ads has been blocked or Even offensive ads got removed.

Just sharing a landing page screen for just 1 website - [imgur.com...]

[blend27]

The Coalition says that site owners should stop showing such ads to visitors within four months, and Chrome will stop showing all ads on sites anywhere where these disruptive ads are shown.

or uBlock Origin...

[mcneely]

I am yet to find a website whole ads has been blocked

Not a Google Chrome user, but the Enhanced Tracking Protection on Firefox does a pretty good job of blocking the likes of Facebook, DoubleClick, and others across the board -- Firefox, by default, blocks 90% of all ads across the internet -- AdblockPlus and others takes care of all of the rest.

I understand Google's position on this one with regard to ads in that if Google Chrome did what Firefox does, then their Adsense program would be doomed to total and complete annihilation.
If I want to see Google Ads in Firefox, I first have to turn the Enhanced Tracking Protection off.

[tangor]

Ads in videos have become a bit abusive ... not surprised at the change for Chrome ... after all, the end user views GOOGLE as the source of all the noise!

Time will tell if the implementation will make users more happy.

Time will also tell if publishers and creators can still make a buck.

[yaashul]

mcneely,

I dont know much but in my firefox I do see google ads with Enhanced Tracking Protection ON. BTW after this new measures of firefox how much browser share for Firefox reduced to?

[mcneely]

in my firefox I do see google ads with Enhanced Tracking Protection ON

I said it blocks 90% across the board ... AdblockPlus takes care of the rest. By "the rest" I mean that there are the other 10% that needs to be dealt with via Firefox extension ... Ads showing in YouTube videos, for instance, is included in that 10%

[yaashul]

mcneely,

for knowledge sake, I would love to know you do not want to pay for content and do not want to see ads right?

[awsoo]

I'm using Brave which is a chrome based browser but i rarely see ads outside the Brave Ads push notifications.