Google Chrome Starts Blocking Ads Not Complying With Coalition for Better Ads, Feb 15, 2018

[engine]

From February 15, 2018, Google Chrome will start removing "failing" status ads that don't comply with the Coalition for Better Ads Guidelines.

Google Chrome Starts Blocking Ads Not Complying With Coalition for Better Ads, Feb 15, 2018 [developers.google.com]

[keyplyr]

I've been noticing a slow but steady (and sneaky) increase of ads in several of the mobile apps I use.

Placement and number of these ads would surely violate the Better-Ads Standard guidelines.

As webpages remove spammy ads, I hope they all just don't end up in our apps.

[nubchai]

"When ads on a mobile page take up more than 30% of the vertical height of the main content portion of the page, the result is a disruptive ad experience, regardless of whether these ads are text, video, or static images. This includes “sticky” ads and in-line ads. This kind of density makes it very difficult to focus on text content on a mobile device, and can lead to frustrated users"

Since the 30% relates to the page and not the screen, do we estimate this by scrolling through the content portion of a mobile page and "Guesstimate" the 30%? I did use the links to go to that forum but didn't see this discussed.

[steviec79]

@nubchai knowing Google, they won't provide a tool for you to test, so it'll be guesswork.