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Google's Gone Green ?

So I was checking my email in Chrome when...........

     
1:36 pm on Aug 12, 2010 (gmt 0)

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So I was checking my email in Chrome when I noticed the lock and the https in the url bar were green.

I think that's the first time I saw that.

Anyone with any ideas as to what that is? It's that way with all secure pages in Chrome.
10:32 pm on Aug 16, 2010 (gmt 0)

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WebmasterWorld Senior Member lammert is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Green address bars/lock-backgrounds are used for sites which use an extended validation certificate. With the cheapest certificates the issuing organization only checks if the requester has control over the domain. With an extended validation certificate the issuer also checks the address and other business information of the proposed certificate owner. with an extended validation certificate you therefore not only know that the traffic to the site is encrypted, but also that the site and site owner are legitimate.

It is not only Chrome which turns green. All modern browsers use this method to show the use of an EV certificate.
3:11 am on Aug 17, 2010 (gmt 0)

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Wasn't there one of the certification companies offering this service a few years ago?
It was something like you had to download their toolbar and then when you went to a site which paid for the service and was legitimized, the url bar turned green.
 

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