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[google.com ]
It just sums up the way in which AdWords works, but served up for the media.
content driven ads ->
[webmasterworld.com...]
[webmasterworld.com...]
these are just another income stream and you never try to push a income stream by damaging your Core business at the end of the day the public love google as a search engine not because we the webmasters can by ad's on blog sites and over content rich areas.
DaveN
If you don't get right now, don't worry, you will see more soon.
[webmasterworld.com...]
DaveN
Now serving more than 200 million searches per day on its global network of websites and partner sites, Google's large advertiser base enables the company to serve targeted ads for a diverse range of queries without distracting users with unrelated ads.
That used to be 150 million on Google alone up until now, if I remember well.
[edited by: vitaplease at 2:29 pm (utc) on Mar. 5, 2003]
DaveN
That used to be 150 million on Google alone up until now, if I remember well.
You do remember well. 150 million was the highest number given by Google until now.
Wow 200,000,000
That's a lot of zeros.
- Chad
That's a lot of zeros.
Still 92 short of justifying their name, though. :)
What I mean is that somewhere in here it is posted that Google has a really BIG update every six months. Supposedly they index more pages each 6. So if you have a PR7 site with maybe 100,000 pages and G indexes 50,000 of them, you expect that maybe 60,000 will be indexed at the next 6 month point.
As far as the algo goes, what I mean about that is I think it is a forgone conclusion that all other things being equal, every update the serps change. Many have said this is G tweaking the algo. Maybe this month past keywords in the domain name have meant too much and the serps were of a lower quality as a result. Maybe this month G will discount this and push anchor text or some other element in conjunction with creating a bigger index.
But I have no special knowledge on these subjects. This post is pure speculation on my part. I'm really just extrapolating from other posts I have read and who knows if they are valid?
I, like everyone else, am getting anxious about the update because I expected it to happen already. So my mind is going haywire and every minute I have a different thought about why the update hasn't happened yet.
Still 92 short of justifying their name, though. :)
I think someone should sue for false advertising :)
The big problem with the existing advertising networks is that the prices have been in freefall because click through rates on banners have been doing the same. If you sign up to host Doubleclick ads, and if they actually accept you, then you're lucky if you take home $.10 for every 1,000 banners you serve up. Even if you're one of the more heavily trafficked sites on the web, it's almost impossible to make a living these days from a banner network.
The main reason the banner networks do so poorly is that they fail to properly match the banners to the audience. So if you're surfing an auto website, you're still seeing low rate credit card rate ads. People hate untargetted ads, so they never click.
Our company makes content management software, and we're a happy Adwords customer. Since Google decides that we have to pay about $1.00 for every single click that comes through their Adwords service, we have to be very choosy about which keywords we decide to bid on. Essentially, we only bid on the keywords which are extremely relevant to the audience we're going after.
So, when people do a search on google for "content management software" they see a very relevant list of sponsored listings - and they're willing to click our sponsored links and even buy software.
Google has broken the cycle of banner burnout with Adwords.
Now, as an advertiser, I would be enthusiastic about any way that Google could get my sponsored ads in front of even more eyeballs. They perform really well, so why not? I'll spend as much money as Google will let me.
Now, with the addition of the "content targeted ads", this allows other publishers to incorporate appropriately targeted Adwords into their website. And since advertisers are very willing to fund these ads, and website visitors are willing to click them, it should provide a steady stream of revenue to people who create content.
The only problem I see right now is that Google is requiring a minimum of 20 million pageviews a month.
Let's say the keywords are going for $.50 (we happily pay $1) and people are getting a 1% CTR (we get a 1.3% CTR), and they're serving up 5 ads at a time (our ad is usually mixed in with up to 10 other ads). That works out to $.025/pageview. That could be $500,000 per month in revenue from advertising.
Let's assume that Google splits the money evenly between itself and the publisher, so they get $250,000 a month in revenue.
It would be amazing if they could decrease the traffic requirement down to the point that an average person could derive a good living just through this advertising venue - say a salary of $5,000/month. That would be more like 400,000 pageviews a month. Well within the capabilities of most dedicated content enthusiasts.
Fraser Cain
