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Promoting a site in Europe

         

littlemike

7:21 am on Feb 27, 2003 (gmt 0)

10+ Year Member



Hi,
My site is translated to 8 European languages. For the main key word it appears on second position in US! But when I check in google Germany ,France, UK etc it does not appear even in the first 100.
What should I do in order to get a position in Europe? Thanks
P.S Great forum!

glengara

7:48 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do the pages appear in their language relevant category in DMOZ?
How about in the regional directories?

stever

8:12 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Do you mean it is not coming up at all or just that it is poorly placed? How are you checking in the local Google? Pages in the language or pages from that country?

You'll need a local host or a country-specific domain for the last option...

littlemike

8:40 am on Feb 27, 2003 (gmt 0)

10+ Year Member



Thanks Stever & Glengara,
My site is not listed in Dmoz, The site contains the relevant languages.
I am monitoring the position in google dance tool.
do you think I should buy a local domain and have the relevant language placed in that site?

Thanks
littlemike

heini

8:46 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Littlemike, what keywords are you targeting in the different languages? Is it a translated keyword or a word/phrase which is the same in all languages?

Second, the most important thing to clear before discussing further steps is what stever said:
If you go to Google.fr, do you search in

Web ¦ Pages francophones ¦ Pages : France

Similar in Google.de etc.

Ove

8:46 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



HI

You can do fine if your site have a structure like this.

mysite.com/se
mysite.com/dk
mysite.com/fr

And you could also add the site to odp without problem for each language.

But my advice would be that you buy a tld for each country, because some engines will be filtering for local domains and if you dont have that you will miss some of the traffic then.

If you got the budget let a local seo do some reserch for you in each country.

/Ove

littlemike

10:32 am on Feb 27, 2003 (gmt 0)

10+ Year Member



Thak you all for the response.
I am checking www.mysite.com at google.com - comes first for my leading key word.
When I check it for example in google.co.uk or google.de the site is not listed at all -even when I search www.mysite.com
I will try and buy a local TLD and see how it works for me -
Will update you on the test results.
Should I try local hosting as well?

Thanks
littlemike

heini

10:47 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>When I check it for example in google.co.uk or google.de the site is not listed at all -even when I search www.mysite.com

Littlemike, I just cannot imagine that is the case, at least not when you search without restrictions. Check those radio buttons under the search box, if the first, left habded, buton is checked you get 99% the same results as when searching at Google.com.

Now when the second button is checked, saying results from language X only, your site should still come up. If not, there's something wrong with your site.

I'd definitely check that out before taking further steps.

littlemike

11:26 am on Feb 27, 2003 (gmt 0)

10+ Year Member



Thanks Hieni,
I search without restrictions and still no results...
Littlemike

stever

11:55 am on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How are your language pages linked into your site? If it is the site in your profile, there are no visible links to other languages?

weteo

12:10 pm on Feb 27, 2003 (gmt 0)

10+ Year Member



1. Local hosting: 'country_XY' parameter used in local Google versions (radio buttons) is based on server IP

2. Language: In some countries, whose language territory is the same as 'administrative' territory, parameter lang_XY is preferred. In this case, you don't need local hosting nor domain to be found by users in this country. Google recognizes language of your pages located anywhere in subdirectories of your main site.

3. Domain: many people looking for country specific information are not using offered checkboxes, but simply combine their query term with site:.tld, e.g.
3.1. "widgets site:de" or just
3.2. "widgets+de".
(For 3.2. case its enough to have www.de.yourdomain.com subdomain pointed to country specific site)

To get all: Host your intl versions with local webhosting companies (ensure that they are not resellers for some US space), register local domain addresses for them, e.g. 'www.yourdomain.de'

littlemike

12:13 pm on Feb 27, 2003 (gmt 0)

10+ Year Member



Thanks Stever & Weteo for the usefull info.
Am going to do some homework on this

Littlemike

heini

12:18 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good summary Weteo. I would however claim appropriate ccTLD is enough at this point. We have had long debates lately, and the outcome for me is, local domain is okay today, local hosting is very likely an option for the future. Recommended, but not necessary today.

>ooking for country specific information are not using offered checkboxes, but simply combine their query term with site:.tld
Can't say I see that in my logs.

However, I'm sure with Littlemike's site stever has the answer. It's a problem with the setup of the site, eventually also timelines play a role.

stever

12:29 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>looking for country specific information are not using offered checkboxes, but simply combine their query term with site:.tld
>Can't say I see that in my logs.

"query" + tld brings a few referrals and easy to work in if your tld is a word. :)

Edit:

(Just think of all those line-breaks, heini...;)

widget.De-
marcation

Eric_Jarvis

2:34 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



a local tld is NOT required to do well with local Googles...what is essential is to make sure that all the languages are regularly spidered by cross linking...and that the language header is correct...I would also recommend submitting each language separarely to the relevant dmoz category

stever

4:29 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Eric, a language does not necessarily equate to a local Google.

Are you saying that a proper .de language header will get you listed in google.at under Seiten aus Österreich, for example? Because it doesn't matter for Seiten auf Deutsch.

Eric_Jarvis

5:13 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



we get traffic to our German pages from google.at and google.ch...our Austrian specific page (in English) gets traffic from google.at...all are on .org domains

I've no doubt that having a local tld might give a boost...but google seems to pick up the language and any references to a specific location pretty well

Rumbas

5:24 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



littlemike,

A lot of very good points already made here, but you should also take a look at some of the threads in European Forum:

EUROPE: The search engines you cannot do without #1 [webmasterworld.com]

A European SEO strategy primer [webmasterworld.com]

Is good SEO practise enough in Europe? [webmasterworld.com]

EUROPE - An overview by country [webmasterworld.com]

Multiple languages of the same content [webmasterworld.com]

And the European Library [webmasterworld.com] just to name a few.

Good luck :)

littlemike

5:47 pm on Feb 27, 2003 (gmt 0)

10+ Year Member



Thank you Rumbas,Eric &all the others

Littlemike

stever

6:21 pm on Feb 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but google seems to pick up the language and any references to a specific location pretty well

Sure, it does well - I just thought you might have found an answer to something we've been discussing over in the European forum:

1. Search the Web - almost the same results as google.com
2. Pages in local language - local language (or a certain proportion of recognisable words) necessary
3. Pages from country - local hosting or tld necessary

Number 3 is the problematic one...