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It looks as if there are the same 20 paid links on all pages, so I'd estimate they are pulling in about $200000 a month from this.
I'd imagine google knows about this by now and has decided not to penalise for this. Since the Searchking lawsuit perhaps google has decided to back off on link penalties for fear of the legalities of doing so.
Due to it's pagerank income whether rightly or wrongly, this website would certainly have the financial clout to sue them, as penalising this website would have a massive financial effect.
Could this open the door to websites blatantly selling pagerank?
I mean how many PR9 pages are around?
How many of them have off-topic outbound links mainly on the site's highest Pageranked pages?
How many pages make a jump from PR4 to PR8 in one update?
I guess for the moment they think the general public is not being disturbed by its effect.
I think Google has left aside certain very competitive search niche markets, to let the players beat each other to death, one way or the other. When it carries over to the main search they interfere.
The problem lies with Google's own definition:
Important, high-quality sites receive a higher PageRank
From: [google.com...]
>>just paying a famous person to endorse a product?
at least the general public sees where that comes from and that it is paid for..
(I had to look up "endorse" in dictionary.com)
endorse: To give approval of or support to, especially by public statement
Not that I'm debating the "importance" and "high-quality" of what money can buy..
And, btw: the big players (prob accidentally) transformed the business themselfs. Today the price of a link is measured by the pr (not only google's pr!) of the linking page - ancient times ago the price was measured by the traffic of the linking sites. In ancient times the site owners sold links because they had a lot of (often unqualified) traffic ... google generates most of most site's traffic - so the currency is different today.