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Page Rank For Sale

         

aek

3:58 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



I found out recently that a fairly high profile website (PR9) is selling site wide text links at $2000 per month. All the websites with links are now PR8 or 9 as a result.

It looks as if there are the same 20 paid links on all pages, so I'd estimate they are pulling in about $200000 a month from this.

I'd imagine google knows about this by now and has decided not to penalise for this. Since the Searchking lawsuit perhaps google has decided to back off on link penalties for fear of the legalities of doing so.

Due to it's pagerank income whether rightly or wrongly, this website would certainly have the financial clout to sue them, as penalising this website would have a massive financial effect.

Could this open the door to websites blatantly selling pagerank?

daroz

9:40 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



AmishJohn:

The one thing about PR is that it is (with some exceptions) not influenced by human discretion. It is simply a mathematical formula.

(Exceptions come down to blocking/unblocking sites that spam/cloak/etc...)

If Google were to sell PR (anyone selling Snow Blowers in hell?) it would largely discredit PR as a valid relivance ranking device.

Besides, Google does sell PR (in a way) -- It's just called AdWords.

Yidaki

9:43 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Besides, Google does sell PR (in a way) -- It's just called AdWords.

Sorry, daroz - i can't see your point here ... why do you think selling adword means seeling pr? Adword have nothing to do with a mathematical formula to calculate a site's relevance / popularity ...

[edited by: Yidaki at 9:44 pm (utc) on Feb. 18, 2003]

glengara

9:44 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>hmm...I take it Google isn't your favorite search engine then? :) <<
Actually it is, nothing else comes close.
That doesn't mean everything is ticketyboo.

rfgdxm1

9:51 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Sorry, daroz - i can't see your point here ... why do you think selling adword means seeling pr? Adword have nothing to do with a mathematical formula to calculate a site's relevance / popularity ...

No, but it does get you on page 1 of SERPs. Which would be the point of buying PR.

Yidaki

9:53 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



< zarm777>If the high ranking sites get banned for this then better ban Yahoo first for selling their paid links because all they are good for is increasing rank in google now that google took over the search results there. </ zarm777>

<rfgdxm1>This is a fair point. One can make a pretty good argument that the Yahoo! directory today is largely PageRank for sale. </rfgdxm1>

I have a yahoo listing on a page that has quite low page rank - not worth to buy for pr reasons. You'd say bad deal. Yeah but it wasn't sold and wasn't bought for PR reasons! Sorry, page rank (PR) [google.com] has NOTHING to do with sponsored or payed listings in general! It's totally another thing!

Yidaki

9:54 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>No, but it does get you on page 1 of SERPs. Which would be the point of buying PR.

High PR doesn't automatically bring you on page 1.

rfgdxm1

10:15 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yidaki, there are Yahoo! directory pages with high PR, so others may be buying listings for reasons different than you. As for high PR alone not getting you on page 1, this is true. However, ain't nobody gonna pay a lot for a link on a page on the basis of its high Google PR unless this is part of their strategy for getting page 1 listings. Presumably anyone who was savvy enough to want to pay a lot for links on high PR pages would also do on page optimization, etc.

Zapatista

10:27 pm on Feb 18, 2003 (gmt 0)



I compare PageRank to the American judicial system. It may not be perfect, it may not work the best all the time, but it's the best system we could have.

PageRank may not be perfect, it might make mistakes (through manipulation or Google Snafu) but it's one of the best factors for an algo as far as I am concerned.

Not the only one, of course.

ANd comparing Yahoo to sites that sell PageRank just doesn't work IMO. For one thing, Yahoo was there before Google, doing it their own way, before PageRank was even heard of.

Yidaki

10:27 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>others may be buying listings for reasons different than you

yah, rfgdxm1, that's right. But all i want to say is: don't mix a yahoo or any other payed listing with a listing that is *obviously* only for pr reasons. If i buy a yahoo listing or a google adword i don't buy pr. Noboy does! ... or does someone?

globay

10:28 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



>> Rather than sell add words Google should sell PageRank. A monthly auction to buy 1000 PR9s, 10,000 PR8s, 100,000 PR7s would direct advertising money to Google and eliminate the largely useless link exchange effort of countless web sites.

Part of why I am using Google is that the search results are not bought! Google would lose a lot of their users and credability if they were going to sell pr!

1milehgh80210

10:38 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



"Part of why I am using Google is that the search results are not bought!"

(SEO,s?)
They are bought, just not directly from google.

rfgdxm1

10:45 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>If i buy a yahoo listing or a google adword i don't buy pr. Noboy does! ... or does someone?

With Yahoo! no longer giving results from their directory prominence when people search, in many cases I'd have to wonder if a directory listing is worth it today except for the PR value.

SlyOldDog

10:50 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Rather than sell add words Google should sell PageRank. A monthly auction to buy 1000 PR9s, 10,000 PR8s, 100,000 PR7s would direct advertising money to Google and eliminate the largely useless link exchange effort of countless web sites.

Yeah, sorta like the US Green card lottery that gets run every year :)))

Seriously though, That would be a mighty earner for uncle Google. If one site can turn $200k per month, imagine what Google could earn. 50,000 advertisers times $2000.....the wheels are turning in my head :)

zarm777

10:53 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



>don't mix a yahoo or any other payed listing with a listing that is *obviously* only for pr reasons.

What other reason is there for listing at Yahoo or any other large directory? People do this to gain page rank, period! The Yahoo directory brings next to nothing as far as traffic to my sites so that's not the reason.

It has been said many times on here that the best way to get listed in google is to have a dmoz or yahoo listing, it's next to impossible to get listed at dmoz so you are then paying to have a site link to you only for google's sake. This is the same thing.

The only problem here is that not everyone can afford to advertise on the bigger portals that have high ranking. This is it in a nutshell. If you can't beat them, complain!

I am sure there is a ton of traffic throught any site with a PR9, if I could afford to be listed on a bunch of their pages then I would be first in line to buy an add. It was stated that there are 20 text links on this site, hardly a link farm, could these 20 links spoil the search results internet wide?

rfgdxm1

11:13 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>What other reason is there for listing at Yahoo or any other large directory? People do this to gain page rank, period! The Yahoo directory brings next to nothing as far as traffic to my sites so that's not the reason.

I just thought about this. My main site gets over 100 hits from search engines on a slow day, and has a (free) Yahoo! directory listing. I get maybe a few hits a week from the Yahoo! directory. However, I get tons of hits from Google. This does make me wonder how valuable a Yahoo! directory listing is other than for PR.

bawhitney

11:28 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



I know of two PR9 sites that have been selling text links for several months. One is charging 2k/link, the other is charging 300 bucks for a link.

For no reason that I can find .. The 300 buck per link site has not been passing pagerank to the "linkees". The 2k/link site on the other hand is not only passing pagerank but the "linkees" have been KICKING A$$ in the SERPS. Some are brand new sites that "came out of nowhere".

In an attempt to survive, I made a business decision and purchased some links on this site hoping that I can regain my edge and outrank them once again. Now we have a level playing field and we're all out at least 2k.

Can / will Google penalize ME for this type of incoming link?

NFFC

11:36 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>(SEO,s?)
>They are bought, just not directly from google.

I think there is a huge difference between paying a lawyer or paying the judge, don't you?

globay

11:38 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



good point NFFC!

1milehgh80210

11:39 pm on Feb 18, 2003 (gmt 0)

10+ Year Member



on the S.E.'s that don't use link pop (much anyway), people would just optimize (or spam) their own site.
on Google, their page rank system gives third party's (PR9 sites)lots of power over google rankings.
I dont think google will be too happy about third party's making major bucks using googles own algo.

Jane_Doe

11:46 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It will be interesting to see if or not Google does anything about high ranking sites selling ads for PR. :)

[edited by: NFFC at 11:47 pm (utc) on Feb. 18, 2003]

SlyOldDog

11:56 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think they already did. Pagerank isn't what it used to be.

SlyOldDog

11:58 pm on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bawhitney - we made a business decision and bought a pr9 link for $75 a month.

It didn't work though :)

Google has the number on that site already I guess. It was a nice try.

rfgdxm1

12:19 am on Feb 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I think they already did. Pagerank isn't what it used to be.

It does appear that Google tweaked the algo a few months back such that PR seems to be less important than before.

Alby

1:36 am on Feb 19, 2003 (gmt 0)

10+ Year Member



In my opinion Google needs to remove the little green bar if they want to keep using PR as an important part of their algo. They should implement some other new feature(s) for the toolbar so people keep using it.

The day PR was not (easily) discovered by the average Webmaster, who is only recently starting to get interested in high PR links, this problem would disappear overnight.

This would also bring back the "natural" linking structure of the Internet, which is slowly disappearing thanks to Google.

eljefe3

2:59 am on Feb 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Buying PR? As Brett mentioned some time ago it's all coming down to "checkbook SEO" these days. Buying Pagerank is a good example of this.

yankee

5:03 am on Feb 19, 2003 (gmt 0)

10+ Year Member



Alby, I agree with you 100%. If it happens, imagine the uproar from the SEO community!

chiyo

5:23 am on Feb 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>this website is using your creation for commercial purposes without deterioating the SERP's.<<

Wrong!

At its basis Pagerank assumes that incoming links are "earned", not "bought". That a site made an independent decision to link to another based on the quality of info it offered for their own readers.

Link farms and reciprocal linking are ways to "get around" this; "pay for text ads on hi PR pages", is a way to exploit it.

PR to me seems *relatively* resistant to this sort of spam considering the massive amount of effort given to them. And it improves monthly, with such things as analysis of "credibility of outward links" now seeming more important to the algo and maybe soon- theming.

As far as i see it, paying for text ads for the express purpose of improving Page Rank crtainly does reduce the quality of the SERPS and is a legitimate use of the SPAM report. I cant see how you can argue that they dont lead to a deterioation in SERPS as they are really just another form of PFInclusion and sometimes indexing. Both reduce the relevance and value to the users of pure "SERPS".

Good_Vibes

5:46 pm on Feb 20, 2003 (gmt 0)

10+ Year Member



I agree Yank!

taxpod

7:27 pm on Feb 20, 2003 (gmt 0)

10+ Year Member



Maybe this points out a fundamental flaw in the overall theory? It's kinda like Uniques vs. Page Views. One site gets tons of visitors who each view one page. Another site gets 10% of the uniques but each visitor views 20 pages. Which site would you rather have? But way of comparison, the Alexa rankings (I'm not a fan of Alexa) factor in not only the uniques but also the depth of each visit.

Perhaps a citation measure such as PR should factor in depth. What is more important? One link and the only link from a PR9 page or 5,000 links from a basket of PR3 and 4 pages all on different domains? Which is really the more "popular" site?

But I have to agree with all the others that PR seems to be getting less and less emphasis in the algo. Maybe we're just wasting time talking about PR. Maybe it's already not that important in the serps!

shurlee

8:32 pm on Feb 20, 2003 (gmt 0)

10+ Year Member



I wish EVERYBODY would stop talking about it! Especially SEO's. Everyone running here and asking about it is why those silly links cost 2 grand.

I know exactly what site we're talking about.Three of those ads are mine. Many more of them are other people I work with and now we are all having to scramble to get them moved because it's just a matter of time.

I'm involved with some of the most competitive and profitable industries on the web and I just can't believe anyone would honestly expect me to go to my partners and tell them,
"Ok, we've got $200,000 tied up in getting the custom forms built, the site designed and optimized, now let's start sending out emails begging for links and in a year or two, we'll be able to see if we can get placed well enough to get some traffic".

I've been buying links for well over a year now,(and yes, it does EXACTLY what you would think it would do), and until everybody deciding to start talking about it and suing each other over it, you could get those links for an incredibly low price. I've bought 9's for $20 a month, (not since we all started discussing it with google guy!). When I bought my first PR ad, hardly anyone even knew what a toolbar was. Not anymore because SEO's can't keep their mouth shut. But, even so, all that has happened is the price has gone up because if buying PR is a threat to google, then it never worked right in the first place.

Can't we find something else to talk about without helping google gain more control?

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