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And view the part for PageRank, also try finding it via the "Site Search" on the top of each page at webmasterworld.
<edit>and the third while writing :)</edit>
It also seems like Google's cache for my home page is older than a month. Am I doing something wrong?
And you will be fine, and the cache thing i don't know about wouldn't worry about it.
I take it the key to higher PR is more link popularity, and keyword rich text, right?
Very important.
Dante_Maure provided a good list of threads about links over here [webmasterworld.com].
I'm mostly worried about what my old SEO did to my Tags. I have a feeling what he did is alienating me from Google to some extent.
Does this look acceptable to Google?:
<meta name="robots" content="follow, index">
<meta name="distribution" content="Global">
<meta name="rating" content="general">
<meta name="Language" content="en">
<!--include File="Settings.inc"-->
<HTML>
<HEAD>
What is in that settings.inc file?
www.mydomain.com/catalog.asp?ca=3
I've heard that .asp? is not good, yet Google does recognize them on my site.
Which is correct?
Some search engine robots have trouble reading special characters (or don't like them for various reasons), but Google is getting better at it. And anyway, if it takes yours, stick with it.
settings.inc:
Somewhere in your file structure, probably in the same folder as the html page, there should be a document called settings.inc. Open that with an editor and look what's inside.
PageRank is only about link popularity, now keyword rich text. PageRank is based on the amount of PageRank that a page linking to you has, divided by the number of links on that page. Google uses PageRank along with your page content and the text in links to your pages.
I take it the key to higher PR is more link popularity, and keyword rich text, right?
The first part is spot on, but PR is entirely to do with links and nothing to do with keywords.
Keywords are of course very important when it comes to Google judging how relevant your site is for a given query, and therefore for your placement in the search engine results.
A permanent site sponsorship would be sometehing else, i.e. if you could get a site to display your banner for longer time with a regular HTML link directly to your site.
So you'd be better off with just a regular text link on high PR pages.
Exactly.
..and when you find them, sticky me with the URLs ;)
So you'd be better off with just a regular text link on high PR pages.
And with your site being a PR2, high PR pages would include PR3 sites.
Picking up links from PR3 or PR4 sites is a lot easier to start with than finding that PR7 that would even bother looking at your site. You should be able to make it up to PR4 without too much effort.
And multiple smaller PR links will probably do you more good than the one big link when it comes to other areas of the algorithm.
Don't ignore the high PR pages, just concentrate your efforts on those easier low PR links.
