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Prior to Google's November shake-up I was all over the place
and in several top tens. Now I'm trying to regain my Google presence after being "phased out".
What techniques would help drive my site back into the single keyword SERP's such as "widgets"? Which shows results around 4 million(very competitive) while delivering great traffic.
It seems like my optimizing efforts should be more "focused" or "targeted" towards the single keywords.
Any advice would be greatly appreciated!
Your time would probably be better spent trying to improve you results on the other 2 and 3 word results. That will improve your income now, and will slowly improve your results on that single keyword, that will probably disappoint you in how many people really search on it.
How often does Mr./Mrs. Motavated Buyer bother to run a one word search? I'm not certain I've tried a keyword-1 search more than just a time or three over the last seven years, and none of those were while in buy mode.
One word searches would seem to be more research than purchased based, i.e. I wanna find a truckload of information and pricing on 'widgets' contrasted with a buyer's attitude of I need a bright blue widget, and a tan widgit, both size X and I need it by next Tuesday, Thursday at the latest.
Currently the three word phrases are too "obtuse" to be found by anybody other than myself.
Naturally those phrases are sending ZERO traffic.
But I have a positive attitude as my site is filtering back into the SERP's after being "drop kicked" out of all results
back in November.
Have to keep telling myself: patience,patience,patience.
Thanks
This is what I'm trying to overcome.
Step one: Most one word searches result in trashy unfocused results.
Step two: Most searchers will then repeat their search with modifiers to make it more specific.
Most searchers already know Step one sucks. Most searchers skip to step two.
The best way to target a one-word keyword is overture and adwords. Just keep tabs on your roi.
Naturally those phrases are sending ZERO traffic
FredZepplin, I may be wrong, but I think I'm not too far off if I suggest that you may need to focus harder on real-world keywords that people would use to find you.
FredZepplin, I may be wrong, but I think I'm not too far off if I suggest that you may need to focus harder on real-world keywords that people would use to find you.
Thanks for your reply,,
actually those search phrases were "construed" and or "generated" by Google. After the November shake-up I was thrilled to see my site returning to the SERP's. Am working towards more popular keywords, believe me!
Thanks again.
FZ
Wordtracker and overture both have some perty good tools for researching keywords.
Recently, at least in France, only 16% of searches within Google were single word searches.
>>Majority of people look for "CD's
Where did you get that stat?
Just from observing the search patterns of students over a period of time I would guess that few people search for "Cd's". Most of them search for the aritst name in conjuntion with "CD". If they don't know the name they add "latest" or "new" to the search phrase.
"New Korn CD"
"Shania Twain's Latest CD"
To target every variation of 3 word phrases to cover every Mr./Mrs. Motivated Buyer querying habits you will need tons of web pages that repeatedly repurpose the same/similar material.
Off site/page text anchors add weight to onsite relevancy but a three word anchor such as "bright blue widgets" has its highest weight on queries of "bright blue widgets" thus if the query is "bright green widgets" -- the weight is diluted.
By using "widgets" as the primary anchor the repetition develops your site as an authority on widgets not just blue ones or bright ones or bright blue ones.
In this case -- a targeted three word phrase only needs two words of the three on page content (with word density better than competitors), and two word keyphrase only needs one word, which has two distinct advantages:
1. better on page text copy (ever seen this on a web page)
Widgets.com buys, sells, and trades multi color widgets such as: blue widgets, red widgets, green widgets, white widgets, and many more widgets.
Would this be better:
Widgets.com buys, sells, and trades multi color widgets in blue, red, green, white, and many more.
How many suggested spam sites are report here where the member quotes "...and they don't even have that keyword on the page"... why?
2. More keyphrases actually targeted and ranked per web page.
Another way of looking at this is, would Mr./Mrs. Motivated Buyer rather buy one, or 2 for 1, or 3 for 1.
This is exactly what you get by pushing off-site content at the highest common denominator.
You can never be an authority on anything if you view the web from "your site only".
[edited by: fathom at 6:56 am (utc) on Jan. 6, 2003]
Thanks for whoever suggested it a few weeks back:)
Yep, and everyone of those phrases after the first one contains the word cds...
If you want conversions, focus on keyphrases that convert. Some dolt typing in "buy cds" probably won't, but he might be typing in "but korn cds".
Just as an afterthought, forget about Overture for finding "natural" search phrases.
>>No specific keywords
Those aren't. Trust me.
You are better off targeting huge numbers of multiple word keyphases, overall you will get more taffic and more sales.
Links (other sites) with the singular keyword as the anchor text would be the best course.
IMHO single keywords generate traffic, but very few sales.
You are better off targeting huge numbers of multiple word keyphases, overall you will get more taffic and more sales.
