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In my opinion, Google handles duplicates very well. Usually the URLs are merged in the index, and the one with the best (highest PageRank) links remains.
For the same reason, always make all the inbound links to your site consistent, i.e., either all of them to -
www.mysite.com
or
mysite.com
but not some one way and some the other. Google considers these to be two different URLs, and will filter out one of them, and you can loose a lot of your PR in the process!
Personally, I feel that people worry too much about duplicates.
<added>
But aspdesigner, if Google merges the records it also combines the backlinks and the PageRank.
If you want more traffic or want to test layouts for search engine ranking and customer conversions ratios, maybe try having to separate websites with completely different IP addresses.
We had 4 urls sharing the same website and Google did merged the urls into one, and created a big mess for us.
Didn't really mind the merge, but it was not the url we wanted to promote.
However, I don't think Google did picked the url with the most backlinks and the one in yahoo, it went with very first one we used.
PageRank and backlinks were combined. And was completely OK.
Thanks.
www.site.com
and
site.com
are not considered just two different pages, but two different DOMAINS.
Thus, having some links going to each variant looks the same to Google as duplicate sites hosted on different domains.
I would not count on Google always merging the PR in this case.
What can be worse, however, is if you do this inconsistent linking and the duplicate page filter does NOT catch it!
I know of people who have had this happen and suddenly discovered they had TWO listings in Google, but with the "link:" command splitting-up their links to each variant.
The result was that their PageRank got split between the two duplicates, and dropped down to about half of what it should have been!
Thus, they replaced one decent listing with two bad ones! NOT a good thing. ;)
Somehow, the have the same exact pages in Google.
Something like this
[www3.theirpages.com...]
[www4.theirpages.com...]
[www5.theirpages.com...]
[www6.theirpages.com...]
[www7.theirpages.com...]
And so on.
They are a very big company and so far, it seems they have gotten away with this?
I don't see a difference. www.example.com and example.com can be merged, just as "/" and "index.htm" or www.example1.com and www.example2.com
When the whole domain is duplicated, it's not uncommon to see some of the pages on each.
aspdesigner:
> I would not count on Google always merging the PR in this case.
Quite. Google deals well with it normally, but why risk?
> What can be worse, however, is if you do this inconsistent linking and the duplicate page filter does NOT catch it!
Or worse still, you put up only slightly different 'doorway' pages designed to get multiple listings.
<added>
Phil_S, large companies often do things like that by mistake. Although it's annoying to have multiple listings in the results, they're probably doing themselves harm in terms of Google traffic for the reasons mentioned by aspdesigner.